Engineering Inc. - September/October 2016 - 5

SIRI STAFFORD/THINKSTOCK MarketWatch Nealy says. "We provide the zoning documents on the front end and the construction documents on the back end." Both Nealy and DeSantis say it's a very competitive market for design firms. "Clients in this sector are savvy," DeSantis says. "You have to earn every dollar that you quote." DeSantis says HKS recognized the tremendous potential of the hospitality sector as early as the 1970s and has had a specialized hospitality group since the 1980s. "Many designers think they can design a hotel because they stay in them," DeSantis says. "To be really good at hotels, you have to focus on them: on the guest experience, on what the guest is looking for, on the different types of guests, on where trends in the industry are heading, on what the big brands are doing, on what it takes to stand apart from the hotel down the street." Nealy says firms serving this sector need to track two big disruptors in the market-the rise of Airbnb and the growth of online reservations networks. "Airbnb has inspired a lot of big hotel developers to differentiate themselves on a smaller scale," he says. "We're seeing a much higher level of brand differentiation. Hilton has unveiled three microbrands in the past 18 months, and Hyatt is doing the same thing." Online reservations networks, such as Expedia, have been cutting into hotels' profit margins, taking a fee out of every reservation. "Hoteliers want that money back," Nealy says. One way they're doing that is by merging to create bigger hotel companies. "Starwood was bought by Marriott to create one mammoth company," Nealy says. "The most valuable thing was their booking network. Now all the customers from those two chains can book through one network." These disruptions bode well for the continued strong growth in the hospitality sector. Gerry Donohue is ACEC's senior communications writer. He can be reached at gdonohue@acec.org. RECORDS "An NCEES Record makes it fast, easy, and convenient to apply for additional P.E. licenses in other states." Alexander Zuendt, P.E. Zuendt Engineering Record holder since 2011 National Council of Examiners for Engineering and Surveying® P.O. Box 1686, Clemson, S.C. 29633 864.654.6824 Build your NCEES Record today. ncees.org/records SEPTEMBER / OCTOBER 2016 ENGINEERING INC. 5 http://www.ncees.org/records http://www.ncees.org/records

Table of Contents for the Digital Edition of Engineering Inc. - September/October 2016

Engineering Inc. - September/October 2016
Contents
From Acec to You
Market Watch
Legislative Action
Presidential Preview
Paving the Way to Winning
2016 Fall Conference Preview
The Smart Revolution
Going Global
Designed to Inspire
A Day of Giving Back
Mergers and Acquisitions
Members in the News
Business Insights
Engineering Inc. - September/October 2016 - Intro
Engineering Inc. - September/October 2016 - Engineering Inc. - September/October 2016
Engineering Inc. - September/October 2016 - Cover2
Engineering Inc. - September/October 2016 - Contents
Engineering Inc. - September/October 2016 - From Acec to You
Engineering Inc. - September/October 2016 - 3
Engineering Inc. - September/October 2016 - Market Watch
Engineering Inc. - September/October 2016 - 5
Engineering Inc. - September/October 2016 - Legislative Action
Engineering Inc. - September/October 2016 - 7
Engineering Inc. - September/October 2016 - Presidential Preview
Engineering Inc. - September/October 2016 - 9
Engineering Inc. - September/October 2016 - 10
Engineering Inc. - September/October 2016 - 11
Engineering Inc. - September/October 2016 - 12
Engineering Inc. - September/October 2016 - 13
Engineering Inc. - September/October 2016 - Paving the Way to Winning
Engineering Inc. - September/October 2016 - 15
Engineering Inc. - September/October 2016 - 16
Engineering Inc. - September/October 2016 - 17
Engineering Inc. - September/October 2016 - 18
Engineering Inc. - September/October 2016 - 19
Engineering Inc. - September/October 2016 - 2016 Fall Conference Preview
Engineering Inc. - September/October 2016 - 21
Engineering Inc. - September/October 2016 - The Smart Revolution
Engineering Inc. - September/October 2016 - 23
Engineering Inc. - September/October 2016 - 24
Engineering Inc. - September/October 2016 - 25
Engineering Inc. - September/October 2016 - 26
Engineering Inc. - September/October 2016 - 27
Engineering Inc. - September/October 2016 - 28
Engineering Inc. - September/October 2016 - 29
Engineering Inc. - September/October 2016 - Going Global
Engineering Inc. - September/October 2016 - 31
Engineering Inc. - September/October 2016 - 32
Engineering Inc. - September/October 2016 - 33
Engineering Inc. - September/October 2016 - Designed to Inspire
Engineering Inc. - September/October 2016 - 35
Engineering Inc. - September/October 2016 - 36
Engineering Inc. - September/October 2016 - 37
Engineering Inc. - September/October 2016 - 38
Engineering Inc. - September/October 2016 - 39
Engineering Inc. - September/October 2016 - A Day of Giving Back
Engineering Inc. - September/October 2016 - 41
Engineering Inc. - September/October 2016 - 42
Engineering Inc. - September/October 2016 - 43
Engineering Inc. - September/October 2016 - 44
Engineering Inc. - September/October 2016 - 45
Engineering Inc. - September/October 2016 - Mergers and Acquisitions
Engineering Inc. - September/October 2016 - 47
Engineering Inc. - September/October 2016 - 48
Engineering Inc. - September/October 2016 - Members in the News
Engineering Inc. - September/October 2016 - 50
Engineering Inc. - September/October 2016 - 51
Engineering Inc. - September/October 2016 - Business Insights
Engineering Inc. - September/October 2016 - Cover3
Engineering Inc. - September/October 2016 - Cover4
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