design:retail - October 2017 - 41

041
plank-style, woodgrained tile was used in hightraffic areas, while carpet with a graphic that
simulates a plank look was inset in the lounge area
and the employee areas on the lower level.
Due to the ceiling heights and the LED wall, the
lighting strategy was a challenge in order to properly complement, and not wash out, the kinetic
images. Collaborating with a lighting consultant,
the team selected a variety of fixtures to achieve
the best functionality for the space. While the
team worked to control light levels, there were
still specific requirements needed in certain
areas, such as by the ATMs. Special attention also
was given to nooks and niches to provide a lower
level of light that is inviting yet supports the idea
of retreating.
As part of the effort to create a new banking

experience, Capital One marketing was handled
subtly and in a completely digital format. "We were
trying to de-emphasize what is commonly found
in other banks and really get away from [printed
or permanent material]," Gunter says. "We were
tasked to rethink and reimagine the banking experience and not bombard people with messaging."
CallisonRTKL and Capital One took the opportunity to reimagine banking in a three-dimensional
environment at the Union Square location. A
beacon of color and enticing graphics add to the
vibrant area and entice people to explore Capital
One. "It looks good, functions well and has exceeded our expectations," Gunter says. "It is such an enthusiastic and exciting space that invites people to
hang out. The branch is a wonderful amenity for a
busy square."

PROJECT FILE
Capital One Union
Square Flagship
New York

RETAILER/IN-HOUSE DESIGN

Capital One
CONTRACT DESIGN FIRM/
ARCHITECT

CallisonRTKL
GENERAL CONTRACTOR

Richer and Ratner
CONSULTANTS/ENGINEERS

Fiskaa LLC (MEP), Gilsanz
Murray Steficek LLP Engineers
(structural), Project Expediter's
Consulting Corp. (expediter),
Oculus Light Studio (lighting
design), JLL - Capital One
Account (project/construction
manager), Gilmore Group
(LED wall design)
FLOORING

↖ [Opposite page]
Staff and
customers can
grab a tablet from
the community
table and go
anywhere they
feel comfortable
for one-on-one
consulting.
↑ This project
elevates the
banking experience to become
a destination for
gathering and a
hub of activity.
← Peet's Coffee &
Tea anchors the
experience at
the rear of the
ground level.

Industrial Floorworks (concrete
flooring), Interface (carpet),
American Marble and Stone
Services Inc. (tile), Daltile (tile),
Tandus Centiva (resilient
flooring), Get Real Surfaces
(cast stone treads)
WALLCOVERINGS

Terra Mai (reclaimed wood),
Fitzfelt (textile), Spinneybeck
(leather), Daltile (tile)
FABRIC

Bernhardt, JF Fabrics, Maharam,
Knoll Textiles, Wollsdorf/Herman
Miller, Momentum Group
SPECIAL FINISHES

Baker Marble and Granite
(marble casework finish),
NY Stone Manhattan (granite
casework finish)
TECHNOLOGY

D3 LED LLC (LED hardware)
Information in the project file is
provided by the retailer and/or
design firm.

Table of Contents for the Digital Edition of design:retail - October 2017