Boutique Design - May 2017 - 44
S TA R
SPEC
Earth to designers: Context is key to making
a stellar statement. The Gettys Group's
vision for Hotel LeVeque, Autograph
Collection, offers a lesson in how to ground
intergalactic gusto in real-world relevance.
BY cHRIstInA GReen
worthy of a space odyssey. Sometimes iconic context and skyline
standing can set the stage for interstellar creativity. At least that
was the case when it came to the birth of Columbus, Ohio's Hotel
LeVeque, Autograph Collection.
When Ben Nicholas, senior design director at The Gettys
Group, first drove into the city's downtown with project designer
Ali Bacon, he immediately noticed how the historic 47-story
tower influenced its skyline. "Given the art deco architecture, I
knew this would be a special project before I even took a step
inside the building," recalls Nicholas.
When it made its debut in 1927, the LeVeque Tower was the
tallest skyscraper in the state's capital city-a record that
remained unrivaled until the late 1970s. Originally, two lower
wings of the steel-frame building were home to a 600-key addition to the Deshler-Wallick Hotel, including its grandiose
mirrored ballroom. But by the time The Gettys Group landed the
commission in January 2014, the storied tower felt more like Bill
Lumbergh's work space than Jay Gatsby's mansion. Much of its
opulence had been stripped away to make room for corporate
offices, complete with remnants left behind by former tenants.
Nabbing the project when the hotel's operator had just begun
its analysis meant the Gettys branding team was able to dive
deep into the history of the building and the surrounding metro
area from the get-go. While interiors and branding can feel like a
chicken-egg conundrum on some projects, there was no riddle
with Hotel LeVeque. Instead, the property's logo and tagline-
44
boutiquedesign.com may 2017
NICK FOCHTMAN, NICHOL A S JAMES PHOTOGR APHY (HOTEL LE VEQUE)
A concept doesn't need to be far-out futuristic to be
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Boutique Design - May 2017
Table of Contents for the Digital Edition of Boutique Design - May 2017
Boutique Design - May 2017
Contents
From the Editor
In This Issue
The Buzz
Life Stylists
Mid-Tier Mod Squad
Star Spec
Big Box Hotels With Boutique Attitudes
Products: Lighting
Products: Casegoods
Exit Interview
Boutique Design - May 2017 - Intro
Boutique Design - May 2017 - Boutique Design - May 2017
Boutique Design - May 2017 - Cover2
Boutique Design - May 2017 - 1
Boutique Design - May 2017 - Contents
Boutique Design - May 2017 - 3
Boutique Design - May 2017 - From the Editor
Boutique Design - May 2017 - 5
Boutique Design - May 2017 - In This Issue
Boutique Design - May 2017 - 7
Boutique Design - May 2017 - The Buzz
Boutique Design - May 2017 - 9
Boutique Design - May 2017 - 10
Boutique Design - May 2017 - 11
Boutique Design - May 2017 - 12
Boutique Design - May 2017 - 13
Boutique Design - May 2017 - 14
Boutique Design - May 2017 - 15
Boutique Design - May 2017 - 16
Boutique Design - May 2017 - 17
Boutique Design - May 2017 - 18
Boutique Design - May 2017 - 19
Boutique Design - May 2017 - 20
Boutique Design - May 2017 - 21
Boutique Design - May 2017 - 22
Boutique Design - May 2017 - 23
Boutique Design - May 2017 - Life Stylists
Boutique Design - May 2017 - 25
Boutique Design - May 2017 - 26
Boutique Design - May 2017 - 27
Boutique Design - May 2017 - 28
Boutique Design - May 2017 - 29
Boutique Design - May 2017 - 30
Boutique Design - May 2017 - 31
Boutique Design - May 2017 - Mid-Tier Mod Squad
Boutique Design - May 2017 - 33
Boutique Design - May 2017 - 34
Boutique Design - May 2017 - 35
Boutique Design - May 2017 - 36
Boutique Design - May 2017 - 37
Boutique Design - May 2017 - 38
Boutique Design - May 2017 - 39
Boutique Design - May 2017 - 40
Boutique Design - May 2017 - 41
Boutique Design - May 2017 - 42
Boutique Design - May 2017 - 43
Boutique Design - May 2017 - Star Spec
Boutique Design - May 2017 - 45
Boutique Design - May 2017 - 46
Boutique Design - May 2017 - 47
Boutique Design - May 2017 - 48
Boutique Design - May 2017 - 49
Boutique Design - May 2017 - Big Box Hotels With Boutique Attitudes
Boutique Design - May 2017 - 51
Boutique Design - May 2017 - 52
Boutique Design - May 2017 - 53
Boutique Design - May 2017 - 54
Boutique Design - May 2017 - 55
Boutique Design - May 2017 - 56
Boutique Design - May 2017 - 57
Boutique Design - May 2017 - 58
Boutique Design - May 2017 - 59
Boutique Design - May 2017 - 60
Boutique Design - May 2017 - 61
Boutique Design - May 2017 - Products: Lighting
Boutique Design - May 2017 - 63
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Boutique Design - May 2017 - 75
Boutique Design - May 2017 - Products: Casegoods
Boutique Design - May 2017 - 77
Boutique Design - May 2017 - 78
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Boutique Design - May 2017 - 91
Boutique Design - May 2017 - Exit Interview
Boutique Design - May 2017 - Cover3
Boutique Design - May 2017 - Cover4
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