NOVEMBER 2018 VOLUME 14 | ISSUE 9 LUXURY LEXICON | 40 Smart designers know luxury travelers care more about ultrapersonalized experiences than things. Find out how today's leading hospitality visionaries are crafting interiors that make each guest the center of his or her own universe. SLICES OF LIFE | 62 Best Western Hotels & Resorts has taken a deep dive into the lifestyle space with four new flags. Here, the hotelier's executives discuss what designers need to know to navigate the swim lanes of these diverse offerings and nail the brief. TOP CHOPS | 68 Branch out. Restaurant creators who want to beat cut-throat competition can't rest on their laurels. A recipe for success calls for a new menu of solutions for tough footprints and a major rethinking of materials and scale. 40 OUTTA THIS WORLD | 84 Fasten your seatbelts: Hospitality is headed toward the weird, wild and whimsical. Learn what a multivenue wonderland in a mall atrium and a concept for a world where driverless cars redefine mobile life can show designers about building OMG! moments that last. FIT FOR QUEENS | 106 Krause Sawyer uses complex backstories as jumping-off points to reimagine the LaGuardia Airport Marriott through touch with a sophisticated materials palette and royalty-worthy textures that imbue a chic calm near the noisy NYC mega hub. PERFECT FORUM | 112 8 68 112 DEPARTMENTS FROM THE EXECUTIVE EDITOR | 10 IN THIS ISSUE | 12 Forget what inspires design. Think about what design can inspire. Jean Nouvel and Room Mate Group craft 24 apartments within a nexus for genre-bending and category-defying art. The result marries Rome's ancient past with modern cultural influences. CHECK OUT BOUTIQUEDESIGN.COM | 14 BRAIN TRUST | 122 PRODUCTS: WALLCOVERINGS | 182 For the sixth year, Boutique Design honors the women executives named as this year's Power Players: Women Leaders in Hospitality. These 12 thought leaders, six of whom spoke at BDwest in Los Angeles last April, and six who are speaking at this month's Boutique Design New York (both panels are cosponsored by NEWH), provide a head start on the strategies designers will need to succeed in 2019 and the years to come. EXIT INTERVIEW | 208 boutiquedesign.com NOVEMBER 2018 THE BUZZ | 16 DESIGN DECONSTRUCTED | 38 PRODUCTS: BDNY EXHIBITORS | 152 ON THE COVER Power Players Beth Campbell Wilson Associates Photocredit: Zachary Bakohttp://www.BOUTIQUEDESIGN.COM http://www.boutiquedesign.com