Impressions - Team & Active Wear - Fall 2019 - 4

The athletic wear market is a
vast space, but a few tips and
tricks can help navigate the
marketing process.

A

thletic wear is a hot niche in the decorated-apparel
industry these days. Sure, plenty of shops make gyms,
sports, races and leagues their bread-and-butter business. With the recent athleisure trend still going strong, it pays to
bring this type of work into your shop.
So how do you best market your shop's abilities to this crowd?
Here, you'll learn some insights into developing a marketing
strategy and tactics you can deploy to score big in the athletic
wear market.

Know Your Customer
This usually is a crucial point to success, but it's probably even
more pronounced when it comes to athletic wear. Buyers for 5K
runs have a different set of challenges than those of a high school
athletic director or CrossFit trainer.
While it's easy to think all athletic wear customers have the
same challenges, the fact is they all have different needs, timetables,
4 * Fall 2019

buying habits, budgets and decoration requirements. Therefore, if
you're going to build out your shop's marketing program, it pays
to consider the following ideas.
In marketing-speak, you need to create a "customer persona."
This is a stereotypical average of the customer that makes the buying decision. If you think about your athletic wear customer base,
you likely can quickly jot down not only a few characteristics about
your customers and list their pain points.
For a CrossFit trainer, his challenge may be that he needs to
market and sell more merchandise to increase his revenue stream.
How can you help with that? And for a high school athletic director,
outfitting kids and teams is a challenge because of an already-huge
pile of things that needs to be accomplished. How can you take
that entire burden off of that person's shoulders?
Also, part of knowing your customer is using a calendar. If you
wait until a week before a big race, or right before football season,
to try to line up those orders, you'll never get them. Your marketing
program has to start a lot earlier and be planned. Be purposeful.

BACKGROUND GRAPHIC DESIGNED USING RESOURCES FROM www.FREEPIK.COM.

By Marshall Atkinson,
Contributing Writer



http://www.FREEPIK.COM

Impressions - Team & Active Wear - Fall 2019

Table of Contents for the Digital Edition of Impressions - Team & Active Wear - Fall 2019

Impressions - Team & Active Wear - Fall 2019
Contents
Marketing for the Athletic Wear Market
Selling to School, Team and Sports Markets
A Beginner’s Guide to Tackle Twill
Comeback Kings
Locker Room
Impressions - Team & Active Wear - Fall 2019 - Impressions - Team & Active Wear - Fall 2019
Impressions - Team & Active Wear - Fall 2019 - Cover2
Impressions - Team & Active Wear - Fall 2019 - Contents
Impressions - Team & Active Wear - Fall 2019 - 2
Impressions - Team & Active Wear - Fall 2019 - 3
Impressions - Team & Active Wear - Fall 2019 - Marketing for the Athletic Wear Market
Impressions - Team & Active Wear - Fall 2019 - 5
Impressions - Team & Active Wear - Fall 2019 - 6
Impressions - Team & Active Wear - Fall 2019 - 7
Impressions - Team & Active Wear - Fall 2019 - 8
Impressions - Team & Active Wear - Fall 2019 - 9
Impressions - Team & Active Wear - Fall 2019 - Selling to School, Team and Sports Markets
Impressions - Team & Active Wear - Fall 2019 - 11
Impressions - Team & Active Wear - Fall 2019 - 12
Impressions - Team & Active Wear - Fall 2019 - 13
Impressions - Team & Active Wear - Fall 2019 - 14
Impressions - Team & Active Wear - Fall 2019 - 15
Impressions - Team & Active Wear - Fall 2019 - A Beginner’s Guide to Tackle Twill
Impressions - Team & Active Wear - Fall 2019 - 17
Impressions - Team & Active Wear - Fall 2019 - 18
Impressions - Team & Active Wear - Fall 2019 - 19
Impressions - Team & Active Wear - Fall 2019 - 20
Impressions - Team & Active Wear - Fall 2019 - 21
Impressions - Team & Active Wear - Fall 2019 - Comeback Kings
Impressions - Team & Active Wear - Fall 2019 - 23
Impressions - Team & Active Wear - Fall 2019 - 24
Impressions - Team & Active Wear - Fall 2019 - Locker Room
Impressions - Team & Active Wear - Fall 2019 - 26
Impressions - Team & Active Wear - Fall 2019 - 27
Impressions - Team & Active Wear - Fall 2019 - 28
Impressions - Team & Active Wear - Fall 2019 - 29
Impressions - Team & Active Wear - Fall 2019 - Cover4
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https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
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