Impressions - August/September 2012 - (Page 62)

tS Screen Printing Graphics & Design The ﬁnal step in creating logos can often be to suggest some layouts of usage for the graphic when it is used as a business card, letterhead and envelope. Using my example, the client’s logo worked really well in the graphic layouts and he was thrilled with the ﬁnal product (Figure 3). then I see how it looks with some different type styles and review them to see if one stands out above the others. A client once came to me for an event graphic and wanted me to “whip it up” quickly. It was for a ﬁtness competition and there was no direction — other than the name of the event. I startCLIENTS WITH ed with some research, but NO CLUE in this case, simply knowing Designing for hands-off the client was more helpful clients can be simultane(I observed the type of shirts ously rewarding and annoyhe liked to wear.). Then, I deing. You often will feel like a cided to create a graphic for boat that is cast off from the the competition that would shore, ﬂoating around with be reminiscent of designs he no idea where to go. In these wore — mixed with some cases, it is important to genconcepts from the ﬁtness tly insist on getting some sort industry — for a couple of of an initial idea from the quick pencil sketches (which client. A name or simple list were never shown to the cliof designs he may like is betent; he didn’t have time to Fig. 4 ter than absolutely nothing. review anything). Nine times out of 10, the cliI took the text that needFig. 4. When clients don’t give you any insight into what they want in a design, it’s ent will come back and say, ed to be included and rebest to start by reviewing the required text in a few different fonts. In this example, I “You know what I like, just viewed it, along with fonts used fonts that were similar to what was used on the shirts that I would see the client whip up something.” that were similar to what wear during our meetings. I ended up choosing the gothic-style font. Where do you start was used on the shirts that I when you have nothing to would see him wear during go on? I usually start with research, then original with concepts instead of copying, our meetings (Figure 4). I decided on the look at fonts and then do a fast comp. but it often can be a combination of seeing gothic font. I then added some wings and Starting with research can help get your other solutions and a ﬂow of images that used a vertical format on the shirt design juices ﬂowing and may give you a quick will pop just the right idea into your head so that his graphic would pop out near the idea to present. Going online and check- for a quick presentation. shoulder crest area on the left side. This is ing out the client’s competition and busiNext, look at how the required typo- a trendy solution that was well received by nesses with a similar name are good ways graphic copy looks in a few different fonts. the client, and it came back as his favorto get ideas and concepts that can create a I use a vector-based program like Corel- ite of the designs that I have done for him starting place. Of course, you need to be DRAW and quickly type out the copy, and (Figure 5). 62 Impressions | August/September 2012 impressionsmag.com http://www.impressionsmag.com

Table of Contents for the Digital Edition of Impressions - August/September 2012

Impressions - August/September 2012
Table of Contents
First Impressions
From the Show Director
FYI
Product Gallery
ISS Conference
Warming Trends
Redefining Fleece
Jackets of All Trades
How to Handle the Unhappy Customer
Shop Spotlight
Embroidery Technique
Embroidery Production
Screen Printing Production
Screen Printing Graphics & Design
Online Directory
Digital Decorating
Business to Business
Classifieds
Ad Index

Impressions - August/September 2012