IIDA Perspective - Fall/Winter 2016 - 42

THE

FUTURE
DOESN'T TRANSPIRE BY HAPPENSTANCE.

It's created by the bold and driven by the forward-thinking. It is poked and
prodded and molded by innovation, technology, and the whims of the customer.
Prophesizing how it will manifest and where it will lead can be a fool's
errand-especially in a designer's world where change is a deliverable,
disruption is a requirement, and the next best thing is already antiquated.
True visionaries must live on the bleeding edge by assessing the
landscape, getting to know (and re-know) their audiences, and
seeking inspiration from a plethora of sources.
Here, 10 visionaries share their
opinions on what's now, what's
next, and what their
muses are for the
future of design.

The Virtual Potential

J

INSOP LEE, chief
globalization officer at Linno,
an LED lighting company in
Seoul, South Korea, has spent
his career in search of the next big idea. For
inspiration, Lee seeks out science fiction. Authors
in this genre follow a similar path as designers, he
says. "They do research, talk to experts, and come to logical conclusions."
He notes that many of today's innovations, including virtual reality, were first imagined in books like
Neal Stephenson's Snow Crash, one of his favorites. Lee is intrigued by the idea of virtual reality as a
design tool because it gives designers a place to test ideas before translating them to the physical world.
He also imagines a time in the future when these two worlds will merge into a new niche reality. We have
already seen that with games like Pokémon Go, where real-life humans chase virtual reality monsters.
"This is the next evolution," Lee says. "The possibilities are unlimited." -Sarah Fister Gale

42

perspective

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Table of Contents for the Digital Edition of IIDA Perspective - Fall/Winter 2016

IIDA Perspective - Fall/Winter 2016
From IIDA
Contents
Next
World View
Sum of Its Parts
Talk, Talk
Pre/Post
I Design
Data Viz
The Happiness Principle
Designs on Diversity
What’s Old Is New
Retail Reboot
Futureproof Now
Scratch Pad
Insider Intel
Sound Bytes
IIDA News + Updates
Why This Design Works
IIDA Perspective - Fall/Winter 2016 - IIDA Perspective - Fall/Winter 2016
IIDA Perspective - Fall/Winter 2016 - Cover2
IIDA Perspective - Fall/Winter 2016 - From IIDA
IIDA Perspective - Fall/Winter 2016 - Contents
IIDA Perspective - Fall/Winter 2016 - 3
IIDA Perspective - Fall/Winter 2016 - 4
IIDA Perspective - Fall/Winter 2016 - 5
IIDA Perspective - Fall/Winter 2016 - Next
IIDA Perspective - Fall/Winter 2016 - 7
IIDA Perspective - Fall/Winter 2016 - 8
IIDA Perspective - Fall/Winter 2016 - 9
IIDA Perspective - Fall/Winter 2016 - World View
IIDA Perspective - Fall/Winter 2016 - Sum of Its Parts
IIDA Perspective - Fall/Winter 2016 - Talk, Talk
IIDA Perspective - Fall/Winter 2016 - Pre/Post
IIDA Perspective - Fall/Winter 2016 - I Design
IIDA Perspective - Fall/Winter 2016 - Data Viz
IIDA Perspective - Fall/Winter 2016 - The Happiness Principle
IIDA Perspective - Fall/Winter 2016 - 17
IIDA Perspective - Fall/Winter 2016 - 18
IIDA Perspective - Fall/Winter 2016 - 19
IIDA Perspective - Fall/Winter 2016 - 20
IIDA Perspective - Fall/Winter 2016 - 21
IIDA Perspective - Fall/Winter 2016 - 22
IIDA Perspective - Fall/Winter 2016 - 23
IIDA Perspective - Fall/Winter 2016 - Designs on Diversity
IIDA Perspective - Fall/Winter 2016 - 25
IIDA Perspective - Fall/Winter 2016 - 26
IIDA Perspective - Fall/Winter 2016 - 27
IIDA Perspective - Fall/Winter 2016 - What’s Old Is New
IIDA Perspective - Fall/Winter 2016 - 29
IIDA Perspective - Fall/Winter 2016 - 30
IIDA Perspective - Fall/Winter 2016 - 31
IIDA Perspective - Fall/Winter 2016 - 32
IIDA Perspective - Fall/Winter 2016 - 33
IIDA Perspective - Fall/Winter 2016 - Retail Reboot
IIDA Perspective - Fall/Winter 2016 - 35
IIDA Perspective - Fall/Winter 2016 - 36
IIDA Perspective - Fall/Winter 2016 - 37
IIDA Perspective - Fall/Winter 2016 - 38
IIDA Perspective - Fall/Winter 2016 - 39
IIDA Perspective - Fall/Winter 2016 - Futureproof Now
IIDA Perspective - Fall/Winter 2016 - 41
IIDA Perspective - Fall/Winter 2016 - 42
IIDA Perspective - Fall/Winter 2016 - 43
IIDA Perspective - Fall/Winter 2016 - 44
IIDA Perspective - Fall/Winter 2016 - 45
IIDA Perspective - Fall/Winter 2016 - 46
IIDA Perspective - Fall/Winter 2016 - 47
IIDA Perspective - Fall/Winter 2016 - Scratch Pad
IIDA Perspective - Fall/Winter 2016 - 49
IIDA Perspective - Fall/Winter 2016 - Insider Intel
IIDA Perspective - Fall/Winter 2016 - 51
IIDA Perspective - Fall/Winter 2016 - Sound Bytes
IIDA Perspective - Fall/Winter 2016 - 53
IIDA Perspective - Fall/Winter 2016 - IIDA News + Updates
IIDA Perspective - Fall/Winter 2016 - 55
IIDA Perspective - Fall/Winter 2016 - Why This Design Works
IIDA Perspective - Fall/Winter 2016 - Cover3
IIDA Perspective - Fall/Winter 2016 - Cover4
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