The Pellucid Perspective - May 2016 - (Page 2)
HANDICAP
ADMINISTRATION
USGA member engagement initiative: A golden
opportunity, or will the goose get cooked?
By Stuart Lindsay
T
here is a major overhaul in the works for how the USGA
will interact with their affiliated State and Regional Golf
Associations (SRGAs). Outlined in a March 22 memo
forwarded by one of our industry friends, this redefinition of the
relationship of the USGA and the SRGAs is comprehensive and
designed to harness technology to greatly enhance the services
provided by the USGA and its SRGA "partners" - particularly in
the area of handicap involvement and course ratings.
As most of you should know by now, I am a huge fan of the
USGA handicap system and the added enjoyment it brings to
the game of golf. The USGA developed its Course Rating system
(later enhanced by Slope Ratings) as a necessary component of its
handicap process and downplays its commercial implications, but
Course Ratings have become a degree of difficulty benchmark
readily understood by most golfers. In fact, I would argue that the
Course Rating system is the most widely used and/or referenced
USGA service, in spite of the fact that many golfers don't really
understand where the Course Ratings come from or why they
were developed.
Most of you also know that I can be a critic of how the USGA
has handled many issues - anchored putters, solitary rounds and
handicap "club" procedures that keep the posting of public golfer scores cumbersome in spite of repeated attempts to make it
easier. They may not admit it, but this overhaul is a reflection of
the USGA's finally acknowledging that handicap participation is
dropping at an alarming rate.
I would argue that the Course Rating
system is the most widely used and/
or referenced USGA service, in spite of
the fact that many golfers don't really
understand where the Course Ratings
come from or why they were developed.
2 The Pellucid PersPecTive
Keeping my bifurcated opinions of the USGA in mind, let's
start with the positives.
* Efforts to expand participation in the handicap system are
long overdue and the USGA's willingness to spend time
and money is welcome.
* The technology to develop a better system for reporting
scores by "public"golfers exists - the big question will be
how well the GHIN successor World Handicap System
will be designed.
* The concept of "revenue sharing" between the USGA
and the SRGAs is also a very good concept in theory and
the USGA should be congratulated for putting the concept
in play.
As usual, the devil will be in the details. We have done project work for several SRGAs, have had conversations with several
more and have extensive familiarity with Blue Golf, GolfNet and
HandiComp. Our database guru wrote the handicap code for
StarPlan, which is now part of GolfNet and still used throughout Canada. His tournament scoring package is still used by the
PGA of America to score the PGA Championship more than
20 years after it was adopted by both the PGA and all 41 PGA
Sections.
The first issue is the significant investment the USGA will be
making in technological development, providing this technology
to the SRGAs and marketing plus promotion associated with the
project. The cost of this for the SRGAs is not necessarily financial, but the new agreements will
mean greater USGA involvement and control over the activities of the SRGAs.
If we look at the Wisconsin State Golf Association
(WSGA), we get a microcosm
of some potential issues. The
WSGA is one of a few nonGHIN handicap associations
(Blue Golf replaced StarPlan
several years ago). Handicap participation has fallen from a peak
of about 70,000 in the 1990s to
under 40,000 in 2015 (-43%). In
1995, there were an estimated
748,000 golfers in Wisconsin
and they have bucked the national trends with golfer growth
to an estimated 832,000 in 2015.
In 1995, the WSGA was charging about $10 per golfer to their
May 2016
Table of Contents for the Digital Edition of The Pellucid Perspective - May 2016
TOC
USGA member engagement initiative: A golden opportunity or will the goose get cooked?
Rising tide of third party management good for the industry?
Bogeys become bison, boar and deer at former Ohio course
Path to course performance benchmarking difficult, but not impossible
April golf weather impact; Giving back some of Q1 gains
Motown operators facing uphill but possible climb
From the sublime to the ridiculous
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