inStorebuyer - October 2011 - (Page 9)

TIPS N MORE Brownie Trends – Episode 18 Brownie Facts – Episode 19 When it comes to instore bakery sales, You can keep customers coming back to SEASON brownies are a key product. “My customers your instore bakery by knowing what’s important know they need to focus on brownies for bakery to them – especially when it comes to brownies. sales,” says Mario Gizzi, Dawn Technical Sales After all, more than half of brownie shoppers Representative. To increase sales, upscale your purchase them at least once a month, according The Busy Bakery is a video series brownie offerings with flavors that are on-trend to the Dawn 360 study. “Brownies are a frequent from Dawn Food Products that brings and portions that are pre-cut. Dawn’s new purchase, and very popular with shoppers. So brand new thinking to the bakery Layered Brownies offer both in delicious varieties make sure you have them available,” says Chip and shows how to make stronger like Peanut Butter, Red Velvet Cream Cheese, Potter, Vice President of Marketing for Dawn. connections with shoppers. Black and White and Sea Salt & Caramel. The Dawn 360 study also shows that “Sea salt and caramel is the brownies are becoming a frequent Season 2 of this exciting series top flavor trend going on right purchase for shoppers under presents innovative solutions based on now,” says Mark Bastian, Key 25 years old. And many brownie insights from the Dawn 360: Bakery Account Representative for Dawn. shoppers have distinct buying Trends for Today & Beyond. New And with convenient individual preferences. In fact, 69% of episodes appear regularly on The Baking packaging, the Layered Brownie brownie shoppers want pre-cut, Channel at www.instorebuyer.com. serves customers’ desire for both sliced brownies. “If you have on-trend flavors and controlled them pre-cut and ready to sell, portion sizes. Caramel is also you’re going to do very well with Watch, learn and turn your bakery into popular on products like Dawn’s that frequent brownie shopper,” a destination. Bakery Comforts™ Fudgy Brownie Potter says. - Mark Bastian, Dawn Foods Sundae, which is topped with Taste and texture are d caramel icing, then drizzled with important product oduct sweet caramel glaze and sprinkled with walnuts. features, so highlight the “tasty asty f Brownie trays that are portioned for 12 are deliciousness” of your brownies, s, 69% o ie n great for customers seeking convenient holiday as well as their soft, chewy y browrs want party treats. Dawn offers seasonal trays with texture. Iced brownies are e e shopp ut, sliced colored icing dollops for fall and Christmas. also popular; add sprinkles or r pre-c ownies. “These brownie trays are great for entertaining other toppings for variety and d br and parties,” Bastian says. visual appeal. For more brownie nie With these ideas, you can use brownies to facts, pick up a copy of the Dawn make your bakery a destination for shoppers. 360 study from your sales representative. 2 Sea salt and caramel is the top flavor trend going on right now.” Make Your Bakery their Bakery.TM | inStorebuyer | October 2011 | 9 | http://instorebuyer.com/busybakery_video.asp?channelId=5fb2e813d92845ce85d4b6af127f1134&channelListId&mediaId=2d8f1f5f694b4ddd9aad05b4a8039f18 http://instorebuyer.com/busybakery_video.asp?channelId=5fb2e813d92845ce85d4b6af127f1134&channelListId&mediaId=15052862b5f542a1be7a1010c9ddba1a http://www.instorebuyer.com

Table of Contents for the Digital Edition of inStorebuyer - October 2011

inStorebuyer - October 2011
editor’s note - How to Energize Your Instore
Contents
New Stop & Shop Features Deli Kiosks
Kroger Commits to Breast Cancer Awareness
Dawn Busy Bakery - Brownie Trends
Dawn Busy Bakery - Brownie Facts
BJ’s Wholesale Opens in Massachusetts
More Mediterranean on Menus
Stratas Foods names Daniels VP of R&D
Price Chopper Launches Shops4U
Dawn 360 - The Donut Opportunity
Sam’s Club Reinvents Brands
Sobeys to Supply Target Canada
Hy-Vee Helps Launch Healthiest State Initiative
FMI Joins Family Day Campaign
Hispanic Trends
Signature Sandwiches
Yeast Donuts on the Rise
Deli Meats Decrease Overall Contribution
Energize & Engage
Trading for Dollars
Meat Slicers Offer Innovative Opportunities
Shoppers Prioritize Portion Control
"Raw" Milk
Product Trends
Product Showcase
Ad Index
Secret Mission

inStorebuyer - October 2011