The Milk Producer - August 2012 - (Page 50)

THEBACKFORTY By Sharon Laidlaw Yogurt explosion PepsiCo Inc. is now selling yogurt in the U.S. in what seems like an already-saturated market G reek yogurt, drinkable yogurt pecially Greek yogurt, are expected to marketing research firm, reports yoand yogurt that contains ingredrive U.S. consumption trends in the gurt has had the strongest growth of dients like probiotics for added coming years. PepsiCo noted the U.S. any food category in the last decade. health benefits are making headlines yogurt market is expected to reach $9 Yogurt consumption trends are even every day. A quick Google search for billion by 2016, double what it was in more startling in Canada. In the year Greek yogurt turned up more than 2008. The NPD Group, a consumer ending March 2002, the average Caseven million hits. nadian ate yogurt just over What may seem like 25 times per year. In 2012, an already-saturated market that number has grown to has yet another player enterjust over 60. ing the arena. Last month, Last year, Loblaw’s PepsiCo Inc. started selling launched its own line of yogurt in the U.S. through a Greek style yogurt unjoint partnership with Gerder the President’s Choice many’s Theo Muller Group, label. Chobani, another under the brand name Greek yogurt produced by Muller Quaker Dairy. It is U.S.-based Agro-Farma, hoping to capitalize on the has already entered the Cagrowing yogurt market in nadian market. It is buildthe U.S. ing a plant near Kingston, The yogurt products are Ont. to start processing its currently manufactured in products. Europe, and sold through This is PepsiCo’s first supermarkets and club move into the dairy market stores in 17 markets in the in the U. S. Since AmeriNortheast and Mid-Atlancans eat far less yogurt tic States, including New than Canadians and EuYork, Boston, Philadelphia, ropeans, it is hoping to Baltimore and Washington. capitalize on consumers’ PepsiCo eventually plans growing interest in goodto manufacture the prodfor-you products. It said ucts at a 363,000-squareit wants its portfolio of foot plant it is building in healthy products to reach Batavia, N.Y. New styles of yogurt, especially Greek yogurt, are expected $30 billion in revenue by New styles of yogurt, es- to drive U.S. and Canadian consumption trends. 2020. 50 | August 2012 | MilkPRODUCER

Table of Contents for the Digital Edition of The Milk Producer - August 2012

The Milk Producer - August 2012
Contents
Editor’s Notes
DFO Chair’s Message
Dairy Update
Legal Corner
Industry Roundup
DFC Promotion
Cover Story
Issues Update
Research
Applied Science
Ruminations
Markets
New ’N’ Noted
Back Forty

The Milk Producer - August 2012