Professional Distributor - 10
DISTRIBUTOR PROFILE
STRATEGIC INVENTORY
Simmons' truck is an oasis for customers. Looking through the shelves, one
finds well-organized product categories
and some surprises, too - like beard oil
and gun sights.
"I've found there are a lot of guys
who have the majority of what they
need, but they might want something
for convenience. That's why I try to
change it up and carry different, new
stuff," he says. "I just got an air horn
because I know guys are going to love
giving someone a hard time."
Over the years Simmons had to
refine his approach to inventory and
focus on what works best for him. This
means he does "a lot of smalls." "It's
more action," Simmons says, and he
gets his money back quicker.
"I don't even carry toolboxes; I just
try to ship them direct if a guy wants
one," Simmons says. "When someone
comes and spends $20 on the truck it
just keeps things going. Makes it easier
too, sometimes, rather than always having big purchases." Carts are a popular
buy, he says, because people like the
mobility of the unit and the price.
Simmons doesn't sell many large
ticket items like large boxes, scan tools,
etc. He loves selling (and sells a lot of)
work carts, electrical testing equipment,
TPMS equipment (small to mid-grade),
small impacts, specialty tools, and body
shop products.
Beyond product, the Louisville
independent is big on education. He
knows the value of educating customers, like on the new 1234yf refrigerant
for example. He prides himself on his
research into tools and equipment
Enter #18 at "e-inquiry" on VehicleServicePros.com
10 Professional Distributor I June 2019 I VehicleServicePros.com
and his understanding of specific
repair jobs.
"Knowledge is really key. At one
point I got tired of dealing with [scan
tools] because of the confusion," Simmons says. "There were [mobile dealers]
out there who would lie about what a
scan tool could do and I would make
sure they knew what it wouldn't do ...
I like to understand how things work. I
feel a responsibility if I sell something
- especially a three- or four-thousanddollar item - to actually know a little bit about it. I enjoy that reservoir
of information."
One of Simmons' dealerships
recently purchased ADAS calibration
equipment. This customer goes around
to body shops and businesses that do not
have the modern equipment so he can
acquire another source of revenue.
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Professional Distributor
Table of Contents for the Digital Edition of Professional Distributor
Editor's Note
One Foot in the Future
She Me Your Truck
Most Wanted
2019 PTEN Innovation Awards Nominees, Part 2
Sneak Peek
Product Training
Go Sell Something
In Focus Products
Diagnostic Discourse
Driving Sales
Tales From the Road
Professional Distributor - 1
Professional Distributor - 2
Professional Distributor - 3
Professional Distributor - Editor's Note
Professional Distributor - 5
Professional Distributor - One Foot in the Future
Professional Distributor - 7
Professional Distributor - 8
Professional Distributor - 9
Professional Distributor - 10
Professional Distributor - 11
Professional Distributor - 12
Professional Distributor - A1
Professional Distributor - A2
Professional Distributor - 13
Professional Distributor - 14
Professional Distributor - 15
Professional Distributor - She Me Your Truck
Professional Distributor - 17
Professional Distributor - 18
Professional Distributor - 19
Professional Distributor - Most Wanted
Professional Distributor - 21
Professional Distributor - 2019 PTEN Innovation Awards Nominees, Part 2
Professional Distributor - 23
Professional Distributor - 24
Professional Distributor - 25
Professional Distributor - 26
Professional Distributor - 27
Professional Distributor - 28
Professional Distributor - 29
Professional Distributor - Sneak Peek
Professional Distributor - 31
Professional Distributor - 32
Professional Distributor - 33
Professional Distributor - Product Training
Professional Distributor - 35
Professional Distributor - 36
Professional Distributor - 37
Professional Distributor - Go Sell Something
Professional Distributor - 39
Professional Distributor - In Focus Products
Professional Distributor - 41
Professional Distributor - 42
Professional Distributor - 43
Professional Distributor - Diagnostic Discourse
Professional Distributor - 45
Professional Distributor - 46
Professional Distributor - 47
Professional Distributor - Driving Sales
Professional Distributor - 49
Professional Distributor - 50
Professional Distributor - 51
Professional Distributor - 52
Professional Distributor - 53
Professional Distributor - Tales From the Road
Professional Distributor - 55
Professional Distributor - 56
Professional Distributor - S1
Professional Distributor - S2
Professional Distributor - S3
Professional Distributor - S4
Professional Distributor - S5
Professional Distributor - S6
Professional Distributor - S7
Professional Distributor - S8
Professional Distributor - S9
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Professional Distributor - S14
Professional Distributor - S15
Professional Distributor - S16
Professional Distributor - S17
Professional Distributor - S18
Professional Distributor - S19
Professional Distributor - S20
Professional Distributor - S21
Professional Distributor - S22
Professional Distributor - S23
Professional Distributor - S24
Professional Distributor - S25
Professional Distributor - S26
Professional Distributor - S27
Professional Distributor - S28
Professional Distributor - S29
Professional Distributor - S30
Professional Distributor - S31
Professional Distributor - S32
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