Dentaltown January 2023 - 63

by Dr. John A. Wilde
After working through eight years
of higher education, paying 100% of
all costs, Dr. John A. Wilde spent his
next two years in the U.S. Army Dental
Corps before beginning a practice
from scratch in Keokuk, Iowa. He was
debt-free at 30 years old, owning his
home and the practice he'd designed
and built outright. He was financially able to retire at 40 and
fully retired when he was 53. Wilde has published six books
and written more than 200 articles. Contact: 309-333-2865
or jwdentist@hotmail.com
Life
Purposeful
A
It's worth taking time to define what's
most important to your practice
At age 53, during the prime of my career and after 26 years of private practice, I retired. Five
years later, proud possessor of a newly transplanted and fully functional kidney and almost terminally
bored, I returned to dentistry and started a second office from scratch. Helped tremendously by
the reappearance of previously gratified patients, we quickly became fully scheduled.
Three months later, I treated my teammates and their spouses to a celebratory fete at the area's
finest dining establishment to commemorate our surprisingly substantial first-quarter profit. (Our
only external marketing had been an announcement of our office's opening that ran in the local
newspaper for a week, yet we achieved the 1,000-patient mark in nine months.)
While profoundly appreciative of our accelerated growth and precocious fiscal achievement,
I knew we were far from a complete office because any entity lacking a clearly defined lodestar
will drift like a rudderless ship, blown by every wind of fortune, and we had yet to delineate ours.
A hard truth for some dentists to accept is that sometimes, you have to be the boss. It is your
sole and lonely obligation to achieve a vision describing the office of your dreams, then plot a
steadfast path to that achievement. As a blooded veteran of dental conflicts, I knew my happiness
depended on defining, then creating, a like-minded team of mutually supportive friends dedicated
to a common purpose greater than themselves. The challenge: How could this hectically busy
group of five strangers, with none but our hygienist and myself having dental experience, rapidly
develop an inspirational vision complete with mutually clarified values that would
lead not merely to significant initial achievement but to sustained joy, peace and
economic triumph?
I've always thought outside the box by scrutinizing unconventional resources,
because analyzing the same dental information as everyone else is unlikely to
create uniquely successful strategies. Jack Welch, the legendary past CEO of
dentaltown.com \\ JANUARY 2023 61

http://www.dentaltown.com

Dentaltown January 2023

Table of Contents for the Digital Edition of Dentaltown January 2023

Dentaltown January 2023 - Intro
Dentaltown January 2023 - Cover1
Dentaltown January 2023 - Cover2
Dentaltown January 2023 - 1
Dentaltown January 2023 - 2
Dentaltown January 2023 - 3
Dentaltown January 2023 - 4
Dentaltown January 2023 - 5
Dentaltown January 2023 - 6
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Dentaltown January 2023 - Cover3
Dentaltown January 2023 - Cover4
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