MERCHANDISING California Spring Trials Merchandising Inspiration From There was no shortage of creative displays at CAST 2023 - here are some scenes to inspire your own merchandising. By Teresa McPherson A little rain didn't dampen the mood at California Spring Trials, where breeding companies had their new and notable varieties on full display. On the following pages is some creative inspiration you can bring to your garden center. Breeders emphasized branded packaging at CAST, saying that plants in branded pots tend to have better sell-through. We saw new branded pot wraps (below) for Sakata's Viking begonias - reflecting a softer approach to the series - and pots showcasing Danziger's new Amore 'Pink Princess' (left). On Brand 14 | LAWN & GARDEN RETAILER | JUNE 2023