CONSUMER TRENDS Pantone has named Viva Magenta 18-1750 its 2023 Color of the Year. Vibrating with vim and vigor, it is a shade rooted in nature descending from the red family and expressive of a new signal of strength. According to Pantone, Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative. Dahlia 'Dahlegria Magenta Bicolor' Syngenta Flowers Impatiens 'SunPatiens Compact Tropical Rose' Sakata Ornamentals Petunia 'Supertunia Royal Magenta' Proven Winners Celosia 'Kelos Fire Magenta' Beekenkamp LGRMAG.COM | 13http://www.LGRMAG.COM