Spring 2019 - 20

GiftwrapTrends
SPRING
From ditsy prints and corgis to
shades of yellow and iconography
With a history ranging from foil ribbon to brown kraft
paper to embossed and glittered and layered looks seen
in recent years, giftwrap has undergone dramatic changes
in the last century.
The core concept remains the same: to delight the
recipient and dazzle onlookers of the gifting process. This
season, bridal and baby are big
with everything from retro floral
patterns in bright colors to microprints,
the perennial favorite for
babies (animal prints) and pink
appearing once again as a top
color choice of consumers.
Nancy Dickson, creative
director at The Gift Wrap
Company, talks about what is hot
off the design tables this spring.
Buyers will see high-quality
We have seen a lot of
text as iconography and
design in all markets, but it
adds a fresh perspective in
the wedding arena, which is
typically a bit traditional.
-NANCY DICKSON,
creative director at the Gift Wrap Company
white kraft paper with a matte finish and natural feel
but also iridescent holographics; some newer
designers in the eco-friendly
sphere are utilizing
limestone as a material
for creating gift wrap, and
bamboo is another alternative
to traditional paper, which
both up the sustainability
factor. GWC is working
on developing some more
sustainable products as well, so
stay tuned for new developments!
GWC's spring baby line is
full of safari animals, household
pets and aquatic creatures. The
personality really comes out in the
designs, with sweet faces and jungle
tigers making a strong showing. Cats
and dogs remain a consumer favorite.
Spring brings with it the start of
wedding season, and buyers need to get
ADVERTISEMENT | © 2019 The Gift Wrap Company
the right designs on the shelves to cater to a variety of
wedding styles and consumer demands. " We have seen
a lot of text as iconography and design in all markets,
but it adds a fresh perspective in the wedding arena,
which is typically a bit traditional. I can't get over all
the 'Mr. & Mrs.' adorned items. Wall plaques, pillows,
stationery, giftwrap ... the text
and font become the design
element, " Dickson said.
Bold large florals as well
as micro-floral designs are
best-sellers right now, but they
can also be utilized for other
occasions, making them an
excellent staple in the gift wrap
cabinet, she said. Consumers
will buy them for a bridal
shower and use them for any
occasion throughout the year.
The agelessness florals bring to a shower (even for
baby) are always welcome, and this year's retro pallets are
hot. " We are getting a great reaction to some bright bold
mid-century inspired florals as well as seeing best sellers
that are reminiscent of Laura Ashley 1984 catalog! Florals
are always popular for female gifting no matter what the
age range, so floral styles really speak to the personal
tastes of the giver or the recipient, " Dickson said.
Bright bold pinks are appealing in all of the markets
GWC serves, but Dickson was surprised to see yellow
become so popular as well. Anything from lemon yellow
to mustard or turmeric shades seems to be flying out the
door. " We infused yellow into several designs for our ED
2019 release that left me looking for the perfect yellow
ribbon daily throughout our photoshoot, " Dickson said.
Pugs and corgis and cats adorn wrap that isn't just for
pet gifts. " I believe this trend is yet to fully peak, and I
think this will become a new normal as we move into the
next few years and beyond, " Dickson speculated.
To see the entire GWC spring collection, visit
www.giftwrapcompany.com/.
Circle 309
http://www.giftwrapcompany.com/
Spring 2019

Table of Contents for the Digital Edition of Spring 2019
