Winter 2023 - 54

COMING TO LIFE
PD: There are endless ways to visualize the new colors,
of course. This design is Chris King's interpretation of the
interaction of these four colors and our claim [of Denken
mit der Hand]. What you see is genuine, and there was no
alternative design.
FEB 4 - 7, 2023
FRANKFURT, GERMANY
Where ideas
turn into
success.
From idea to trend to success:
The latest edition of the world's most important trade
fair for hobby, handicrafts and artists' supplies focuses
even more sharply on the future - and showcases the
creative DIY trends that will drive your business forward.
info@usa.messefrankfurt.com
Tel. +1 770 984 8016
INFORMATION
AND TICKETS
ST: As always, your displays are exquisite, with all of
them incorporating the lovely " find your nature " image
and messaging, playing on the connection between the
natural world and getting in touch with one's true self.
That is such a powerful tagline - was it devised early in
the process, or later, as all the elements came together?
PD: This materialized in the moment our creative
director saw the final colors and certainly indicated a
direction for Chris King and his work.
ST: I love how this release includes the Drehgriffel
Nr. 1 pen and Drehgriffel Nr. 2 pencil, as often American
stationery releases don't include writing implements.
What do your American retailers who do better with the
writing implements do that other retailers may not?
PD: The Drehgriffel is not just an accessory to our
notebooks. The starting point was to develop a writing
implement that has the potential to be sold as stand
alone. It took us years and many design approaches
to
there. To answer your question: Our retail
partners understand this and allow us to present both,
our Drehgriffel and notebooks each in their relevant
environment, and the most successful ones connect both
presentations with each other with communication and a
certain physical proximity.
get
Circle 424
54 Winter 2023 | STATIONERY TRENDS
ST: Is there anything else you'd like to share with
Stationery Trends readers?
PD: Enjoy! Enjoy what you do. Enjoy making up your
own mind and take the time to enjoy the process of
thinking with the hand. S T
74113-009_CRW_Anzeigen_Gift_Shop_Magazine_86x254 * FOGRA 39 * CMYK * nh | js
DU: 01.11.2022
USA
https://creativeworld.messefrankfurt.com
Winter 2023

Table of Contents for the Digital Edition of Winter 2023
