Section XI - Distribution Channels TRADITIONAL DISTRIBUTION PRODUCT VOLUME 2005 $18.6 2012 $21.6 2013 $22.3 2014 $23.2 2015 $24.0 Volume in $ Billions at User-Price Product Share at User -Price TRADITIONAL DISTRIBUTION PRODUCT SHARE 21.3% 2005 22.6% 22.7% 22.8% 22.9% 2012 2013 2014 2015 © 2016 by Lang Marketing Resources, Inc. 140 www.langmarketing.comhttp://www.langmarketing.com