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editor’s note editor’s note Borrowed Copy? Get your own FREE subscription to: Streaming Media magazine GO TO: www.streamingmedia.com/magazine or contact: Streaming Media magazine Order Department Information Today, Inc. 143 Old Marlton Pike Medford, NJ 08055 Annual subscription price: (for unqualified subscribers) t his is the third annual edition of the Streaming Media Industry Sourcebook, but it bears little resemblance to the kickoff installment from 2004. And while the issue may have a pleasant familiarity, we’ve expanded our coverage in ways I hope you find pleasantly surprising as well. For instance, our enterprise coverage is as strong as ever, but it’s been augmented by an increased focus on the consumer side of the business. One surprise I feel sure you’ll like is the fact that the Sourcebook is now one of several issues we’ll be delivering to you from here on out. We’re launching the quarterly Streaming Media magazine in May, with a double-issue Sourcebook to kick off every year. And even though I hope you’re excited by the notion of a magazine devoted to the streaming media industry, I’m not so megalomaniacal to think that a reader’s interest is the same thing as an editor’s elation when a launch issue hits the newsstand. Whether you’re reading this because you’re in an ad agency that develops streaming creative, a content publisher that delivers music or video, a streaming technology vendor, or a corporation that’s implementing streaming media solutions, there’s so much more to be excited about than simply having a magazine dedicated to your needs. I suppose now’s as good a time as any to point out that one of the things to be excited about (if still occasionally confounded by) is that the term streaming media no longer signifies media delivered by a streaming server to the exclusion of progressive download content or the files available on download services like iTunes. While the distinctions remain important for those of us who deliver the content, it’s clear that in most cases the users don’t care; the less they need to concern themselves with what’s going on behind the scenes, the better. Besides, many of the same business and technology concerns apply to all three delivery methods, and then some. Streaming Media magazine will cover the entire gamut of digital content delivered digitally. And while we’ll often distinguish among the different methods, we’ll just as often use streaming media as shorthand for the whole field. But the real excitement comes from seeing all these technologies mature. Eleven years ago, technorati and venture capitalists alike thought that streaming media was the next big thing, and investment expanded at a dizzying pace until the dot-Com bubble burst five years later. The half-decade that followed was marked by slow but steady advancement, with the runners who were still in the race well aware they were in a marathon and not a sprint. Enterprises began to see the ROI in using streaming to deliver corporate communications and training. Universities and high schools discovered the value of using the Internet in their distance-learning initiatives, and found out that, just as in the traditional classroom, video is a powerful instructional tool. And both Hollywood and independent content creators took the lessons learned in the enterprise and began working on innovative ways to use the Web to reach increasingly tech-savvy and fragmented audiences. Businesses are no longer asking whether they should use streaming media; they’re asking how they can use it more effectively and efficiently. On the consumer side, broadband penetration in the United States finally blew past the 50% mark in 2005, signifying the tipping point for mass streaming usability and efficient rich media content delivery. And portable devices from mobile phones to MP3 players and handheld video players made on-the-go content consumption a reality. A look at the announcements coming out of the 2006 Consumer Electronics Show, going on in Las Vegas as I write this, should be enough to convince anyone that those visionaries in 1995 were in the right place at the wrong time. Streaming media finally is the next big thing. And from the enterprise to the consumer market, Streaming Media magazine will cover it all. Eric Schumacher-Rasmussen Editor February 2006 $39.95 per year plus $10.00 s/h for international orders. 10 2 0 0 6 I N D U S T R Y S O U R C E B O O K

CRM Sales Book

Table of Contents for the Digital Edition of CRM Sales Book

Flash Animation
Hosted Audio
Basic Survey
Custom Survey
Video Advertising
Interactive Video
Gravicon Sponsor Acknowledgement
Audio Video Example
Flash Example
Flash Spread
Simple Flash Upgrade
CRM Sales Book - 1
CRM Sales Book - Flash Animation
CRM Sales Book - 3
CRM Sales Book - Hosted Audio
CRM Sales Book - 5
CRM Sales Book - Basic Survey
CRM Sales Book - 7
CRM Sales Book - Custom Survey
CRM Sales Book - 9
CRM Sales Book - Video Advertising
CRM Sales Book - 11
CRM Sales Book - Interactive Video
CRM Sales Book - 13
CRM Sales Book - Gravicon Sponsor Acknowledgement
CRM Sales Book - 15
CRM Sales Book - Audio Video Example
CRM Sales Book - 17
CRM Sales Book - Flash Example
CRM Sales Book - 19
CRM Sales Book - Flash Spread
CRM Sales Book - 21
CRM Sales Book - Simple Flash Upgrade
CRM Sales Book - 23
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