Package Design - August 2013 - 8

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presses is health and beauty. Cosmetic consumers
require beauty brands to continue to innovate with
new products and support these innovations with gorgeous packaging. The Indigo 30000 press, under
development, can print up to 4,600 color sheets per
hour in the 29.5 by 20.9-inch format. Paperboard up
to 24 points can be printed in seven colors, including
process and spot colors.
At the event, HP also showed an in-line UV and
water-based varnishing solution for the Indigo 30000.
The finisher would allow full surface or spot coating
and can transition jobs in less than five minutes.
Designers looking to leverage these technologies
should have plenty of converter options when the
presses launch this year. HP reports that more than
100 customers have agreed to purchase HP Indigo
20000 and 30000 presses, including 10 of the largest
flexible packaging converters of the world and several
multinational folding carton converters.
AGI-Shorewood Group has signed on as an HP
Indigo 30000 digital press launch customer and will

also install an HP Indigo 5500 digital press this year.
Both presses will be installed at ASG’s facility in
Toronto, Canada—expanding the converter’s ability to
support health and beauty, pharmaceuticals, home
entertainment, consumer electronics, confectionery
especially foods, spirits and sporting goods brands.
New York City-based Multi-Packaging Solutions is
also a launch customer for the HP Indigo 30000 press.
The company will use the new digital press to expand its
offerings for the packaging market for cosmetics, health
care, horticulture, media and consumer markets, and
better address the needs of its folding carton customers,
which accounts for 60% to 70% of its annual business.
Over 11 short years, customer volume for HP
Indigo print service providers has increased 20 fold.
With the breakthrough next-generation technologies
and an open ecosystem for finishing workflow media,
package designers and brand managers can expect
press manufacturers like HP to pay increasing attention to fulfilling the needs of consumer packaged
goods brands.

Meeting of the
Creative Minds
Thousands of brand managers, designers, illustrators, photographers and other
creative professionals converged on
Moscone Center West in San Francisco,
CA, this summer, for How Design Live,
a multi-conference event that promotes
and celebrates the power of design.
Package design continues to play a
growing role in this mega-gathering.
This year’s event featured packaging
experts such as Turner Duckworth principal and co-founder David Turner, The
Honest Company head designer Tim
Hankins, The Goldstein Group principal and founder Terri Goldstein, Duffy
& Partners design director Joseph Duffy,
and Stranger & Stranger founder and
creative director Kevin Shaw.
Fresh off his first-ever Cannes Grand
Prix for Design for his agency’s work
8

AUGUST 2013

Package Design - August 2013

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