Package Design - January/February 2015 - 45

"Men now spend
more money on
non-shaving related
personal care items
than the shaving
ones. The market for
male-based products
TOP LEFT For this marketing
campaign, Doug Flutie
reveals the milestones both
on and off the ﬁeld that have
helped him become truly
comfortable in his own skin.
The concept of comfortable
in your own skin was a
central message in Unilever's
Journey to Comfort
campaign.

TOP CENTER, RIGHT Part of
Unilever's marketing and
branding strategy for Dove
Men+Care included stories
from sports legends such as
John Elway and Doug Flutie to
redeﬁne "what it means for a
man to be a champion."

is valued at
$17.5 billion."
-Robert Fucinato, senior manager
global package design
for Pfizer Consumer Healthcare

PACKAGEDESIGNMAG.COM

45

Package Design - January/February 2015

Table of Contents for the Digital Edition of Package Design - January/February 2015

Package Design - January/February 2015
Table of Contents
Editor’s Letter
Front Panel
Snapshots
Real World Academy
Clear Vision
Delivering Design ROI
Male Call
Branding 4.0
Product Focus: Experiential Packaging
Index of Advertisers
Field Notes: Premium for Plastic
Package Design - January/February 2015 - Intro
Package Design - January/February 2015 - BB1
Package Design - January/February 2015 - BB2
Package Design - January/February 2015 - Package Design - January/February 2015
Package Design - January/February 2015 - Cover2
Package Design - January/February 2015 - 1
Package Design - January/February 2015 - Table of Contents
Package Design - January/February 2015 - 3
Package Design - January/February 2015 - Editor’s Letter
Package Design - January/February 2015 - 5
Package Design - January/February 2015 - Front Panel
Package Design - January/February 2015 - 7
Package Design - January/February 2015 - 8
Package Design - January/February 2015 - 9
Package Design - January/February 2015 - 10
Package Design - January/February 2015 - Snapshots
Package Design - January/February 2015 - 12
Package Design - January/February 2015 - Real World Academy
Package Design - January/February 2015 - 14
Package Design - January/February 2015 - 15
Package Design - January/February 2015 - 16
Package Design - January/February 2015 - 17
Package Design - January/February 2015 - 18
Package Design - January/February 2015 - 19
Package Design - January/February 2015 - 20
Package Design - January/February 2015 - 21
Package Design - January/February 2015 - 22
Package Design - January/February 2015 - 23
Package Design - January/February 2015 - 24
Package Design - January/February 2015 - 25
Package Design - January/February 2015 - 26
Package Design - January/February 2015 - 27
Package Design - January/February 2015 - 28
Package Design - January/February 2015 - 29
Package Design - January/February 2015 - 30
Package Design - January/February 2015 - 31
Package Design - January/February 2015 - Clear Vision
Package Design - January/February 2015 - 33
Package Design - January/February 2015 - 34
Package Design - January/February 2015 - 35
Package Design - January/February 2015 - Delivering Design ROI
Package Design - January/February 2015 - 37
Package Design - January/February 2015 - 38
Package Design - January/February 2015 - 39
Package Design - January/February 2015 - 40
Package Design - January/February 2015 - 41
Package Design - January/February 2015 - 42
Package Design - January/February 2015 - 43
Package Design - January/February 2015 - Male Call
Package Design - January/February 2015 - 45
Package Design - January/February 2015 - 46
Package Design - January/February 2015 - 47
Package Design - January/February 2015 - 48
Package Design - January/February 2015 - 49
Package Design - January/February 2015 - Branding 4.0
Package Design - January/February 2015 - 51
Package Design - January/February 2015 - 52
Package Design - January/February 2015 - 53
Package Design - January/February 2015 - 54
Package Design - January/February 2015 - 55
Package Design - January/February 2015 - Product Focus: Experiential Packaging
Package Design - January/February 2015 - 57
Package Design - January/February 2015 - 58
Package Design - January/February 2015 - Index of Advertisers
Package Design - January/February 2015 - Field Notes: Premium for Plastic
Package Design - January/February 2015 - Cover3
Package Design - January/February 2015 - Cover4
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