Package Design - March 2015 - 28

Debate & Discuss

Creating SuperStar Branding & deSign teamS

In this issue, Package Design asks business leaders how
they create and nurture amazing collaborative teams that
consistently deliver results with aplomb.

Kelly K. Jura
Creative director at HealthFleet Inc.

Everyone loves
beautiful design work,
myself included.
However, if the
brand isn't delivering
on the strategy, it
will surely flop.

What advice do you have for selecting the best
team members?
1) Passion. Talent is one thing; passion and drive are a different story entirely. Listen to how someone describes the
pieces in their portfolio. It's easy to separate those who
love what they do, from those who simply go through the
motions. Passion is really what fuels great design and
willingness for future growth. 
2) Culture. Look for someone who is a good fit in your
team dynamic. I know this may seem obvious, but I have
seen some brilliant designers come and go from design
teams because they simply didn't jibe with the company's
culture. (Also, the ideal person would still be easy to work
with at night, on a deadline, when the printer is down.)
3) Ask your team. Tap into your team's network of talented, like-minded friends. Your team knows first-hand
who will be a good fit. Plus, everyone values being a part
of the team-building process.
How much consideration do you give capabilities
balancing during the selection and recruitment
posting process?
I tend to look for people with diverse skill sets. I think that
designers who remain media-neutral are less likely to fall
into routines. Typically, they embrace change and explore
new ways of solving problems. While I realize that a candidate can't master everything, I do think it's important
for someone to know enough about all channels to see
the bigger picture. 
How do you teach designers and marketers to collaborate better?
Every designer should think of himself or herself as a marketer and marketing associates should think of them-

28

MARCH 2015



Package Design - March 2015

Table of Contents for the Digital Edition of Package Design - March 2015

Package Design - March 2015
Table of Contents
Editor’s Letter
Front Panel
Snapshots
Design Matters Series: Tim Hankins on Hope, Chance and Preparation
Cut Above the Rest
Creating Superstar Branding & Design Teams
DIY Packaging
Product Focus: Marijuana Packaging
Index of Advertisers
Field Notes: Measured Improvements
Package Design - March 2015 - Intro
Package Design - March 2015 - BB1
Package Design - March 2015 - BB2
Package Design - March 2015 - Package Design - March 2015
Package Design - March 2015 - Cover2
Package Design - March 2015 - 1
Package Design - March 2015 - Table of Contents
Package Design - March 2015 - 3
Package Design - March 2015 - Editor’s Letter
Package Design - March 2015 - 5
Package Design - March 2015 - Front Panel
Package Design - March 2015 - 7
Package Design - March 2015 - Snapshots
Package Design - March 2015 - 9
Package Design - March 2015 - 10
Package Design - March 2015 - 11
Package Design - March 2015 - Design Matters Series: Tim Hankins on Hope, Chance and Preparation
Package Design - March 2015 - 13
Package Design - March 2015 - 14
Package Design - March 2015 - 15
Package Design - March 2015 - 16
Package Design - March 2015 - 17
Package Design - March 2015 - 18
Package Design - March 2015 - 19
Package Design - March 2015 - Cut Above the Rest
Package Design - March 2015 - 21
Package Design - March 2015 - 22
Package Design - March 2015 - 23
Package Design - March 2015 - 24
Package Design - March 2015 - 25
Package Design - March 2015 - 26
Package Design - March 2015 - 27
Package Design - March 2015 - Creating Superstar Branding & Design Teams
Package Design - March 2015 - 29
Package Design - March 2015 - 30
Package Design - March 2015 - 31
Package Design - March 2015 - 32
Package Design - March 2015 - 33
Package Design - March 2015 - 34
Package Design - March 2015 - 35
Package Design - March 2015 - 36
Package Design - March 2015 - 37
Package Design - March 2015 - 38
Package Design - March 2015 - 39
Package Design - March 2015 - 40
Package Design - March 2015 - 41
Package Design - March 2015 - 42
Package Design - March 2015 - 43
Package Design - March 2015 - DIY Packaging
Package Design - March 2015 - 45
Package Design - March 2015 - 46
Package Design - March 2015 - 47
Package Design - March 2015 - 48
Package Design - March 2015 - 49
Package Design - March 2015 - Product Focus: Marijuana Packaging
Package Design - March 2015 - 51
Package Design - March 2015 - 52
Package Design - March 2015 - 53
Package Design - March 2015 - 54
Package Design - March 2015 - Index of Advertisers
Package Design - March 2015 - Field Notes: Measured Improvements
Package Design - March 2015 - Cover3
Package Design - March 2015 - Cover4
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