Signs of the Times - October 2017 - 54

land good profit for your efforts. They
also note that high-end banners like
those at Chapel Hill are more difficult
and expensive to produce and install,
but offer you more specialized growth
opportunities.
Kissling wrote, "While it's true that
some sign companies are just hanging
in there, the overwhelming majority
reported increasing sales and profits
for last year over the previous, and
expect incrementally greater sales
and profits by the end of this year."
He said that more than 75% of the
survey respondents reported purchasing equipment last year and nearly
79% plan one or more purchase(s)
this year.
CRITICAL THINKING
Decision-making that involves a
heavy financial investment requires
a good deal of critical thinking. An
54

SIGNS OF THE TIMES

OCTOBER 2017

interview taken from the book
Conversations with Critical Thinkers
includes an interesting quote from
Dr. Stephen Brookfield, distinguished
professor in the Graduate School of
Education at the Univ. of St. Thomas,
St. Paul, MN, who was asked of his
conception of a critical thinker. He
said, "Basically, it's someone who
is in the habit of attempting to iden\tify and examine the assumptions
that underlie his or her habitual
ways of thinking about something,
and the assumptions underlying
habitual ways of acting in situations
- identifying and scrutinizing them
as to whether or not they are wellgrounded in reality."
Brookfield added a requirement
that such a thinker "be able to easily
slip into alternative perspectives and
inhabit other interpretive frameworks." A critical thinker, he added,

is someone who can see a situation
from a number of different angles,
put themselves in another person's
head and see through their eyes, and
do some role taking. He said anyone
who attempts to do this - noting
that no one can, completely or consistently - fits his idea of a critical
thinker. He also advised his readers
to avoid classes on critical thinking
because such learning develops
content rather than process. Lifelong
learning is the best formula for
becoming a critical thinker, he said.
Allow me to add an additional quote,
one from Irish satirist Jonathan
Swift. He said, "When genius appears
in the world, the dunces are all in
confederacy against him." Keep that
phrase in mind as you develop
new ideas.
You might even print it on a banner,
with a picture of a monkey.



Table of Contents for the Digital Edition of Signs of the Times - October 2017

Signs of the Times - October 2017
Contents
From the Editor
St Update
At Large
Tech Review
Vehicles + Vinyl
Design Matters
Nuts + Bolts
Vital Signs
Can You Make That in Neon?
Fabricating Bannerisms
Strictly Electric: It’s Good to Bb King
New Products
Advertising Index
Last Look
Signs of the Times - October 2017 - Intro
Signs of the Times - October 2017 - BB1
Signs of the Times - October 2017 - BB2
Signs of the Times - October 2017 - Signs of the Times - October 2017
Signs of the Times - October 2017 - BD_L
Signs of the Times - October 2017 - BD
Signs of the Times - October 2017 - Cover2
Signs of the Times - October 2017 - 1
Signs of the Times - October 2017 - Contents
Signs of the Times - October 2017 - 3
Signs of the Times - October 2017 - 4
Signs of the Times - October 2017 - 5
Signs of the Times - October 2017 - 6
Signs of the Times - October 2017 - 7
Signs of the Times - October 2017 - From the Editor
Signs of the Times - October 2017 - 9
Signs of the Times - October 2017 - St Update
Signs of the Times - October 2017 - 11
Signs of the Times - October 2017 - 12
Signs of the Times - October 2017 - 13
Signs of the Times - October 2017 - 14
Signs of the Times - October 2017 - 15
Signs of the Times - October 2017 - 16
Signs of the Times - October 2017 - 17
Signs of the Times - October 2017 - At Large
Signs of the Times - October 2017 - 19
Signs of the Times - October 2017 - 20
Signs of the Times - October 2017 - 21
Signs of the Times - October 2017 - Tech Review
Signs of the Times - October 2017 - 23
Signs of the Times - October 2017 - Vehicles + Vinyl
Signs of the Times - October 2017 - 25
Signs of the Times - October 2017 - 26
Signs of the Times - October 2017 - 27
Signs of the Times - October 2017 - Design Matters
Signs of the Times - October 2017 - 29
Signs of the Times - October 2017 - Nuts + Bolts
Signs of the Times - October 2017 - 31
Signs of the Times - October 2017 - 32
Signs of the Times - October 2017 - 33
Signs of the Times - October 2017 - 34
Signs of the Times - October 2017 - 35
Signs of the Times - October 2017 - 36
Signs of the Times - October 2017 - 37
Signs of the Times - October 2017 - Vital Signs
Signs of the Times - October 2017 - 39
Signs of the Times - October 2017 - 40
Signs of the Times - October 2017 - 41
Signs of the Times - October 2017 - 42
Signs of the Times - October 2017 - 43
Signs of the Times - October 2017 - Can You Make That in Neon?
Signs of the Times - October 2017 - 45
Signs of the Times - October 2017 - 46
Signs of the Times - October 2017 - 47
Signs of the Times - October 2017 - 48
Signs of the Times - October 2017 - 49
Signs of the Times - October 2017 - Fabricating Bannerisms
Signs of the Times - October 2017 - 51
Signs of the Times - October 2017 - 52
Signs of the Times - October 2017 - 53
Signs of the Times - October 2017 - 54
Signs of the Times - October 2017 - 55
Signs of the Times - October 2017 - Strictly Electric: It’s Good to Bb King
Signs of the Times - October 2017 - 57
Signs of the Times - October 2017 - 58
Signs of the Times - October 2017 - 59
Signs of the Times - October 2017 - 60
Signs of the Times - October 2017 - 61
Signs of the Times - October 2017 - 62
Signs of the Times - October 2017 - 63
Signs of the Times - October 2017 - 64
Signs of the Times - October 2017 - 65
Signs of the Times - October 2017 - New Products
Signs of the Times - October 2017 - 67
Signs of the Times - October 2017 - 68
Signs of the Times - October 2017 - 69
Signs of the Times - October 2017 - 70
Signs of the Times - October 2017 - 71
Signs of the Times - October 2017 - 72
Signs of the Times - October 2017 - 73
Signs of the Times - October 2017 - 74
Signs of the Times - October 2017 - 75
Signs of the Times - October 2017 - 76
Signs of the Times - October 2017 - 77
Signs of the Times - October 2017 - 78
Signs of the Times - October 2017 - 79
Signs of the Times - October 2017 - 80
Signs of the Times - October 2017 - 81
Signs of the Times - October 2017 - 82
Signs of the Times - October 2017 - 83
Signs of the Times - October 2017 - 84
Signs of the Times - October 2017 - 85
Signs of the Times - October 2017 - 86
Signs of the Times - October 2017 - 87
Signs of the Times - October 2017 - 88
Signs of the Times - October 2017 - 89
Signs of the Times - October 2017 - 90
Signs of the Times - October 2017 - 91
Signs of the Times - October 2017 - 92
Signs of the Times - October 2017 - 93
Signs of the Times - October 2017 - 94
Signs of the Times - October 2017 - Advertising Index
Signs of the Times - October 2017 - Last Look
Signs of the Times - October 2017 - Cover3
Signs of the Times - October 2017 - Cover4
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