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vmsd.com
FEBRUARY 2015
Vol. 146 No. 2
CONTENTS
f e a t u r e s
c o l u m n s
16
UNWRAPPING A GIFT
4
FROM THE EDITOR
Coscia sets a new standard for luxurious
shopping in its premier China location.
6
VMSD EDITORIAL
ADVISORY BOARD
8
THE GOODS
12
NEXT STORE
46
SHOWROOM
58
AD INDEX
60
CHECKING OUT
22
38
DECKING THE WINDOWS WITH DIGITAL
2014's holiday windows struck a balance
between customer interaction, high-tech
effects and traditional dioramas.
KEEPIN' IT REAL
16
Adidas adapts the urban sensibilities of its
Neighborhood concept to the unique traits of
four international cities.
22
Review: A.R.E. Retail
Design Collective 2014
Two-Minute Tour: Shanghai
In-store beacons connect shoppers to
brands by creating a tangible, custom
retail experience.
GlobalShop 2015 exhibitors
Pirch's Jeffery Sears
ON THE COVER Laser-cut, animalshaped displays set a playful mood for
Coscia's new Shenzhen, China, locale.
PHOTOGRAPHY:
RICHARD CADAN, FAIRFIELD, CONN.
2
FEBRUARY 2015
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VMSD.COM
S TAY CO N N EC T E D W IT H V M S D O N
HUANG LE RONG, CHINA
Like the three other cities
adidas targeted for its new
Neighborhood retail concept, the
Shanghai location was designed
to connect with the heritage and
culture of avid adidas devotees.
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Table of Contents for the Digital Edition of VMSD - February 2015