Automotive News Canada - March 2017 - 16
16
* MARCH 2017
ALEXANDER
THIS IS WHAT CHANGE
IN CANADA LOOKS LIKE FOR
PORSCHE
By JIL MCINTOSH
TORONTO CORRESPONDENT
WITH TIGHTENING REGULATIONS THAT
support alternative fuels, it might seem that a performance-vehicle manufacturer would be at a disadvantage. But Alexander Pollich, president and CEO
of Porsche Cars Canada, says his company is ready
for change and, in
fact, has been preparing for it for
years.
"Innovative technology is always
important to
us," Pollich says.
"Ferdinand Porsche
invented the first
hybrid vehicle, the Semper Vivus, in 1900. In
2010, Porsche was the first manufacturer to offer three plug-in hybrids, in
the 918 Spyder, Panamera, and
Cayenne SUV."
Porsche's first pure battery
electric sports car, the Mission
There is no difference
between hybrid powertrains
and performance.
The plug-in version of the new Panamera will be
all-wheel-drive, which will be better suited to the
Canadian market, says Alexander Pollich, head of
Canadian operations. ( P H O T O : P O R S C H E )
E, will come to market in Canada before 2020, he
said in an interview.
Porsche Cars Canada was established in 2008.
Before that, Canada was handled as a region by the
U.S. subsidiary.
Pollich began his career with Mercedes-Benz in
2001, and then went into management consulting
with The Boston Consulting Group in Germany. He
joined Porsche AG in 2001 as head of the Strategy
Projects Department, and six years later moved
to sales and marketing with responsibility for
" Being named a Best Dealership To Work For has helped
us develop a great image nationally with vendors,
manufacturers and lenders." - MITCH WALTERS, PRESIDENT OF FRIENDSHIP AUTO
Exclusive lead sponsors:
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