Automotive News Canada - June 2019 - F3

FIXED OPS JOURNAL

inside
June 2019

22

S P E C I A L R E P O R T : D I G I TA L M A R K E T I N G

14 Online opportunities: Selling your shop on your website,
YouTube, Facebook and more
18 Coupon clippers: Text messages are increasingly popular
carriers of service promotions
19 Crash course: New app helps steer collision repair business to dealership body shops

24
26

34

features
10 Safer shops: Service bay injuries are
rising; here's how your shop can reduce the
risk
20 Bring 'em back: 2 features of service
contracts work to encourage customer
retention
22 Gladiator bling: Jeep's new pickup
designed to boost dealer sales of factory
accessories
24 Virtual advisers: Artificial-intelligence
software products help service customers
24/7
26 Ditch absorption rate: Guest
columnist proposes another measure of
service profitability

departments

about the cover

4 Editor's Letter
6 Service Counter
28 Richard Truett
29 Feedback
30 Shop Talk

FIXED OPS JOURNAL ILLUSTRATION

31 Legal Lane
32 Letters
33 Roundup
34 Fixed in Time

Service departments can be dangerous places:
heavy vehicles on lifts, flammable chemicals,
toxic substances. Why are injury rates rising,
and what can you do to make your shop safer?
See our story on PAGE 10.

Fixed Ops Journal Staff
EDITOR: David Kushma
CHIEF OF EDITORIAL OPERATIONS: Dave Versical
DESIGN DIRECTOR: Steve Massie
REPORTERS: Richard Truett, Danielle Szatkowski
COPY EDITORS: Amy Butters, Tom Fetters, Tim Good, Elizabeth Hardy
CORRESPONDENTS: Mark Elias, Eric Freedman, Jim Henry, Alex Kwanten, Rick Popely, Alysha Webb, Ken Wysocky
ADVERTISING: Karen Rentschler, Associate Publisher, krentschler@crain.com

JUNE 2019

PAGE 3



Automotive News Canada - June 2019

Table of Contents for the Digital Edition of Automotive News Canada - June 2019

Automotive News Canada - June 2019 - Intro
Automotive News Canada - June 2019 - 1
Automotive News Canada - June 2019 - 2
Automotive News Canada - June 2019 - 3
Automotive News Canada - June 2019 - 4
Automotive News Canada - June 2019 - 5
Automotive News Canada - June 2019 - 6
Automotive News Canada - June 2019 - 7
Automotive News Canada - June 2019 - 8
Automotive News Canada - June 2019 - 9
Automotive News Canada - June 2019 - 10
Automotive News Canada - June 2019 - 11
Automotive News Canada - June 2019 - 12
Automotive News Canada - June 2019 - 13
Automotive News Canada - June 2019 - 14
Automotive News Canada - June 2019 - 15
Automotive News Canada - June 2019 - 16
Automotive News Canada - June 2019 - 17
Automotive News Canada - June 2019 - 18
Automotive News Canada - June 2019 - 19
Automotive News Canada - June 2019 - 20
Automotive News Canada - June 2019 - 21
Automotive News Canada - June 2019 - 22
Automotive News Canada - June 2019 - 23
Automotive News Canada - June 2019 - 24
Automotive News Canada - June 2019 - 25
Automotive News Canada - June 2019 - 26
Automotive News Canada - June 2019 - 27
Automotive News Canada - June 2019 - 28
Automotive News Canada - June 2019 - F1
Automotive News Canada - June 2019 - F2
Automotive News Canada - June 2019 - F3
Automotive News Canada - June 2019 - F4
Automotive News Canada - June 2019 - F5
Automotive News Canada - June 2019 - F6
Automotive News Canada - June 2019 - F7
Automotive News Canada - June 2019 - F8
Automotive News Canada - June 2019 - F9
Automotive News Canada - June 2019 - F10
Automotive News Canada - June 2019 - F11
Automotive News Canada - June 2019 - F12
Automotive News Canada - June 2019 - F13
Automotive News Canada - June 2019 - F14
Automotive News Canada - June 2019 - F15
Automotive News Canada - June 2019 - F16
Automotive News Canada - June 2019 - F17
Automotive News Canada - June 2019 - F18
Automotive News Canada - June 2019 - F19
Automotive News Canada - June 2019 - F20
Automotive News Canada - June 2019 - F21
Automotive News Canada - June 2019 - F22
Automotive News Canada - June 2019 - F23
Automotive News Canada - June 2019 - F24
Automotive News Canada - June 2019 - F25
Automotive News Canada - June 2019 - F26
Automotive News Canada - June 2019 - F27
Automotive News Canada - June 2019 - F28
Automotive News Canada - June 2019 - F29
Automotive News Canada - June 2019 - F30
Automotive News Canada - June 2019 - F31
Automotive News Canada - June 2019 - F32
Automotive News Canada - June 2019 - F33
Automotive News Canada - June 2019 - F34
Automotive News Canada - June 2019 - F35
Automotive News Canada - June 2019 - F36
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