Impressions - Sports Fan Retailer - December 2015 - 27

Crowdfunding
Focus
Though the number of crowdfunding websites are growing with
each passing year, three of the
most popular are Kickstarter.com,
IndieGogo.com and GoFundMe.com.
Here's more information about
what makes them tick: (Editor's
Note: All information was current as
of press time.)
GoBQ, made of flexible, fireproof fabric, raised
more than 300% of its initial IndieGoGo
monetary goal.

conveniently carry dry goods on a cooler
without having to worry about balancing
them on top or placing them inside - a
problem experienced by many tailgaters
and outdoor enthusiasts.
"We do a lot of camping and going out
to the lake and I'm always carrying the
cooler and extra bags on top of it or going back to the car and grabbing all the
dry goods," Kendrick says. "I got sick of it
and my wife said, 'Why don't you create
something to eliminate that problem?'
So I thought, 'I'll create a bag that goes
around the cooler like a belt.'"
Instagate is everything a first-time
tailgater needs, packaged in a box - a
cost-effective alternative to purchasing
a cooler and expensive grill.
"Instagate started out when I wanted to go tailgating before a [New York]
Giants game with a few friends but didn't
have a grill, cooler, etc.," MacLean says.
"I thought about how great a turnkey
tailgating solution for fans like myself
could be - one that reduced the effort
required to prep and clean up, but didn't
break the bank."
Successful product ideas that are attractive to crowdfunding backers don't
always originate as solutions to problems. They also can be fun ideas that
hit the jackpot.
"The Beer Tie was created by me and
my wife here in the mountains of North
Carolina while we were camping," says inventor Reuben Hollifield. "We envisioned
SportsFan Retailer

it as a fun outdoors product that you can
use during parties, potlucks, tailgates,
concerts, kayaking - pretty much anything that you need [to have your] hands
free while drinking a beer. We kind of invented it as a funny thing, but after time
we realized that it was super functional.
It sells for both reasons."
DON'T FAIL TO PREPARE
Launching a crowdfunding project takes
much more time and effort than simply
thinking of a product. Thorough effort
must be directed at creating functional
prototypes and videos of the product's
effectiveness, as well as planning each additional detail of the ensuing campaign.
Most importantly, a realistic financial
goal must be set.
"If you fail to prepare, you prepare to
fail," MacLean says. "The months leading up to the crowdfunding launch are
crucial. Do your research, check out successful projects and plan the timing of
your launch carefully."
The Cooler Belt was funded at $10,570,
but Kendrick, whose background includes self-marketing, says its success
was due to diligence in that arena before his crowdfunding campaign was
launched online.
"A month or two months before I put
[the Cooler Belt] on Kickstarter, I was
telling people about it and I talked specifically with friends, friends of friends
and businesses," he says. "And I basically

Year Launched: 2009
Successfully Funded Projects:
95,991
Numbers of Backers: 9.9 million
Total Dollars Pledged: $2.1 billion
Project Categories: Art, Comics,
Crafts, Dance, Design, Fashion,
Film/Video, Games, Technology
and more

Year Launched: 2008
Monthly Site Visitors: 15 million
Campaigns Launched: More than
275,000
Active Campaigns: More than
7,000
Project Categories: Animals, Art,
Comics, Community, Food,
Gaming, Health, Music,
Photography and more

Year Launched: 2010
Amount Raised in Past Year:
$1 billion
Amount Raised Per Day:
$4 million
Project Categories: Medical,
Education, Volunteerism,
Sports/Teams and more

December 2015 27


http://www.Kickstarter.com http://www.IndieGogo.com http://www.GoFundMe.com

Impressions - Sports Fan Retailer - December 2015

Table of Contents for the Digital Edition of Impressions - Sports Fan Retailer - December 2015

Impressions - Sports Fan Retailer - December 2015
Contents
For the Record
From the Show Director
Starters
First & 5
MVPs
The More Things Change …
Alumni Allegiance
Follow the Crowd
Sneak Peeking
Around the Leagues
Retailer Focus
Impressions - Sports Fan Retailer - December 2015 - Impressions - Sports Fan Retailer - December 2015
Impressions - Sports Fan Retailer - December 2015 - Cover2
Impressions - Sports Fan Retailer - December 2015 - 1
Impressions - Sports Fan Retailer - December 2015 - Contents
Impressions - Sports Fan Retailer - December 2015 - 3
Impressions - Sports Fan Retailer - December 2015 - For the Record
Impressions - Sports Fan Retailer - December 2015 - 5
Impressions - Sports Fan Retailer - December 2015 - From the Show Director
Impressions - Sports Fan Retailer - December 2015 - 7
Impressions - Sports Fan Retailer - December 2015 - Starters
Impressions - Sports Fan Retailer - December 2015 - 9
Impressions - Sports Fan Retailer - December 2015 - 10
Impressions - Sports Fan Retailer - December 2015 - 11
Impressions - Sports Fan Retailer - December 2015 - 12
Impressions - Sports Fan Retailer - December 2015 - 13
Impressions - Sports Fan Retailer - December 2015 - First & 5
Impressions - Sports Fan Retailer - December 2015 - 15
Impressions - Sports Fan Retailer - December 2015 - MVPs
Impressions - Sports Fan Retailer - December 2015 - 17
Impressions - Sports Fan Retailer - December 2015 - The More Things Change …
Impressions - Sports Fan Retailer - December 2015 - 19
Impressions - Sports Fan Retailer - December 2015 - 20
Impressions - Sports Fan Retailer - December 2015 - 21
Impressions - Sports Fan Retailer - December 2015 - Alumni Allegiance
Impressions - Sports Fan Retailer - December 2015 - 23
Impressions - Sports Fan Retailer - December 2015 - 24
Impressions - Sports Fan Retailer - December 2015 - 25
Impressions - Sports Fan Retailer - December 2015 - Follow the Crowd
Impressions - Sports Fan Retailer - December 2015 - 27
Impressions - Sports Fan Retailer - December 2015 - 28
Impressions - Sports Fan Retailer - December 2015 - 29
Impressions - Sports Fan Retailer - December 2015 - Sneak Peeking
Impressions - Sports Fan Retailer - December 2015 - 31
Impressions - Sports Fan Retailer - December 2015 - 32
Impressions - Sports Fan Retailer - December 2015 - 33
Impressions - Sports Fan Retailer - December 2015 - 34
Impressions - Sports Fan Retailer - December 2015 - 35
Impressions - Sports Fan Retailer - December 2015 - 36
Impressions - Sports Fan Retailer - December 2015 - 37
Impressions - Sports Fan Retailer - December 2015 - Around the Leagues
Impressions - Sports Fan Retailer - December 2015 - 39
Impressions - Sports Fan Retailer - December 2015 - 40
Impressions - Sports Fan Retailer - December 2015 - 41
Impressions - Sports Fan Retailer - December 2015 - 42
Impressions - Sports Fan Retailer - December 2015 - 43
Impressions - Sports Fan Retailer - December 2015 - Retailer Focus
Impressions - Sports Fan Retailer - December 2015 - 45
Impressions - Sports Fan Retailer - December 2015 - 46
Impressions - Sports Fan Retailer - December 2015 - 47
Impressions - Sports Fan Retailer - December 2015 - 48
Impressions - Sports Fan Retailer - December 2015 - Cover3
Impressions - Sports Fan Retailer - December 2015 - Cover4
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https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
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