Ohio Spirits 2018 Q1 - 22

he Division of Liquor Control
held its first-ever Bottle
Lottery in late July. The first
lottery was such a success,
the Division followed up with a second
lottery in November.
Prior to both lotteries, all 465
of Ohio's Contract Liquor Agencies
received tickets to provide to their customers, giving them a chance to win!
The winners were given a chance to
purchase a highly sought-after bourbon, which only becomes available
annually in small amounts.
"It's a great way to give someone a chance to buy this product,
who wouldn't otherwise," said Ed
Greenlee. Greenlee was one of the randomly drawn names from Ohio's firstever Bottle Lottery, which wrapped up
in August. "This is great! I travel down
to the bourbon trails in Kentucky
often," he said.
"The Division of Liquor Control is
striving to provide Ohio customers a
fresh experience in the spirits enterprise, including the opportunity to
purchase limited and rare brands,"
said Superintendent Jim Canepa. "We
were excited to partner with Sazerac
for this Bottle Lottery." Canepa said
the feedback from stakeholders has

been fantastic, and he would like
to continue lotteries like this in the
future.
President and CEO of the Sazerac
Company Mark Brown says lotteries like these are important due to
the supply and demand of the product right now. "In a situation where
demand exceeds supply of these extra
aged whiskeys, we believe this is the
fairest system that can be used. We are
very supportive of Ohio's approach,"
Brown said. "We would like to
applaud the Ohio Department of
Commerce Division of Liquor Control
and JobsOhio Beverage System for
their fair and even- handed approach
to distributing our rare and collectible
whiskeys."
The four bottles in the Division's
first Bottle Lottery included:
* Old Rip Van Winkle 10
* Old Rip Van Winkle 12
* Pappy Van Winkle 15
* Pappy Van Winkle 23
Those four bottles were also
included in the Division's second lottery with the addition of Pappy Van
Winkle 20.
Because both Bottle Lotteries were
such a success, the Division hopes to
continue this process in 2018.

Bottle
Lottery!
Ohio's first two lotteries for
highly sought-after bourbon took
place in 2017, to the delight of the
winners. The hope is for more
such drawings in the future.

OHIO SPIRITS

Ed Greenlee picking up his bottle of Pappy Van Winkle 23.

Ohio Spirits 2018 Q1

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