IIDA Perspective - Fall/Winter 2011 - 31

ILLusTrATIon by FrAnCEsCo bongIornI

ThE SoCIAL nETWorK
IT’s A DEsIgn ConVErsATIon you sHouLDn’T bE mIssIng.
by Julie Taraska

hether you shrink from social media or easily jump into it, there’s considerable confusion about what it is and the value it can bring interior designers. It’s most effective when designers tap into its “social” component. Think of it as a virtual cocktail party where you’ve personally selected each guest. you’ve curated the conversation topics and chosen how you’d like to engage—via words or pictures, in short bursts or long posts, passively or actively. “It is about talking to people on a human level,” says rich Holschuh of Adroyt, a socialmedia consultancy that counts new york design emporium moss among its clients. It can include networking sites (LinkedIn, Facebook), blogging platforms (WordPress, Twitter), and image-sharing entities (youTube, Tumblr, Flickr). The majority of these technologies are free, and all are easy to learn. yet unlike with traditional marketing, the most successful social-media

users don’t aim for a direct sell. In fact, only broadcasting your company’s news is considered bad form. rather, their goal is to foster relationships through sharing knowledge with members in their online communities. Just like in the real world, where enough visits to your corner bar eventually transforms you into a regular, participating steadily in an online community makes you one of the gang, someone people know and trust. This includes the media looking for experts with insights and interesting points of view. A recent survey from Arketi Web Watch media reports that 92 percent of journalists use LinkedIn—more than any other social network. yet many designers are still reluctant to use social media for professional gains. According to a survey conducted last April by Interior Design magazine, only 63 percent of the 2,359 respondents had profiles on LinkedIn. A mere 44 percent read blogs, while just 34 percent had a Facebook page. Twitter and youTube fared worse, with each garnering 23 percent or less of mentions. Flickr and Tumblr didn’t register at all, surprising considering how visual a field interior design is. but some design firms are bucking the trend. Take Hok. The multinational

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Table of Contents for the Digital Edition of IIDA Perspective - Fall/Winter 2011

IIDA Perspective - Fall/Winter 2011
From IIDA
Contents
Q+A
Open Source
Power Tools
CEU Course
The Inside Picture
Social Network
Retaking Place
MythBusters
Design Decoded
Resources
Viewpoints
IIDA Perspective - Fall/Winter 2011 - IIDA Perspective - Fall/Winter 2011
IIDA Perspective - Fall/Winter 2011 - Cover2
IIDA Perspective - Fall/Winter 2011 - From IIDA
IIDA Perspective - Fall/Winter 2011 - 2
IIDA Perspective - Fall/Winter 2011 - Contents
IIDA Perspective - Fall/Winter 2011 - 4
IIDA Perspective - Fall/Winter 2011 - 5
IIDA Perspective - Fall/Winter 2011 - 6
IIDA Perspective - Fall/Winter 2011 - Q+A
IIDA Perspective - Fall/Winter 2011 - Open Source
IIDA Perspective - Fall/Winter 2011 - 9
IIDA Perspective - Fall/Winter 2011 - 10
IIDA Perspective - Fall/Winter 2011 - 11
IIDA Perspective - Fall/Winter 2011 - 12
IIDA Perspective - Fall/Winter 2011 - 13
IIDA Perspective - Fall/Winter 2011 - 14
IIDA Perspective - Fall/Winter 2011 - 15
IIDA Perspective - Fall/Winter 2011 - Power Tools
IIDA Perspective - Fall/Winter 2011 - 17
IIDA Perspective - Fall/Winter 2011 - 18
IIDA Perspective - Fall/Winter 2011 - 19
IIDA Perspective - Fall/Winter 2011 - 20
IIDA Perspective - Fall/Winter 2011 - 21
IIDA Perspective - Fall/Winter 2011 - CEU Course
IIDA Perspective - Fall/Winter 2011 - 23
IIDA Perspective - Fall/Winter 2011 - The Inside Picture
IIDA Perspective - Fall/Winter 2011 - 25
IIDA Perspective - Fall/Winter 2011 - 26
IIDA Perspective - Fall/Winter 2011 - 27
IIDA Perspective - Fall/Winter 2011 - 28
IIDA Perspective - Fall/Winter 2011 - 29
IIDA Perspective - Fall/Winter 2011 - Social Network
IIDA Perspective - Fall/Winter 2011 - 31
IIDA Perspective - Fall/Winter 2011 - 32
IIDA Perspective - Fall/Winter 2011 - 33
IIDA Perspective - Fall/Winter 2011 - Retaking Place
IIDA Perspective - Fall/Winter 2011 - 35
IIDA Perspective - Fall/Winter 2011 - 36
IIDA Perspective - Fall/Winter 2011 - 37
IIDA Perspective - Fall/Winter 2011 - 38
IIDA Perspective - Fall/Winter 2011 - 39
IIDA Perspective - Fall/Winter 2011 - 40
IIDA Perspective - Fall/Winter 2011 - 41
IIDA Perspective - Fall/Winter 2011 - 42
IIDA Perspective - Fall/Winter 2011 - MythBusters
IIDA Perspective - Fall/Winter 2011 - 44
IIDA Perspective - Fall/Winter 2011 - 45
IIDA Perspective - Fall/Winter 2011 - 46
IIDA Perspective - Fall/Winter 2011 - 47
IIDA Perspective - Fall/Winter 2011 - Design Decoded
IIDA Perspective - Fall/Winter 2011 - 49
IIDA Perspective - Fall/Winter 2011 - 50
IIDA Perspective - Fall/Winter 2011 - 51
IIDA Perspective - Fall/Winter 2011 - 52
IIDA Perspective - Fall/Winter 2011 - 53
IIDA Perspective - Fall/Winter 2011 - Resources
IIDA Perspective - Fall/Winter 2011 - 55
IIDA Perspective - Fall/Winter 2011 - Viewpoints
IIDA Perspective - Fall/Winter 2011 - Cover3
IIDA Perspective - Fall/Winter 2011 - Cover4
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