Progressive Grocer - October 2008 - (Page 12)

Front end Market intelligence by the numbers NIELSEN’S Shelf stoppers GROCERY’S TOP 10 Produce Largest sales increases in supermarkets tallied by The Nielsen Company. (52 weeks ending Aug. 29, 2008) Sales (millions) % change dollars 2008 2007 2008 % change units 2007 Spinach Cauliflower Oranges Fruit-remaining Lettuce Celery Vegetables-remaining Strawberries Herbs Tomatoes Total category $184.4 174.6 332.3 1,711.9 1,016.2 410.6 875.5 1,350.9 149.3 620.1 $13,571.2 39.7% 29.9 25.9 18.7 12.2 10.3 9.8 8.8 8.1 5.4 7.8% -31.4% 26.9 -10.1 15.4 24.1 29.4 16.3 6.1 13.5 4.5 5.6% 31.4% 36.3 33.8 17.6 6.8 21.9 9.0 2.7 5.0 3.2 5.4% -32.7% 30.6 -22.8 11.8 16.8 17.7 12.3 2.4 12.4 0.9 2.0% Fresh spinach has made a spectacular recovery from its recall woes of the recent past, particularly with two-person households in cosmopolitan centers and just about all life stages in affluent suburban spreads. Renewed consumer confidence in produce food safety measures, coupled with spinach’s abundance of vitamins and minerals, should keep the veggie’s sales strong. NIELSEN’S Spotlight Consumption index: Fresh spinach BehaviorStage Cosmopolitan centers Affluent suburban spreads Comfortable country Struggling urban areas Modest working towns Plain rural living Total CROSS-MERCH. candidates WITH CHILDREN: Startup families HHs with young children only (<6) 140 105 148 131 85 74 86 73 88 73 63 48 100 82 Small-scale families Small HHs with older children (6+) Younger bustling families Large HHs with children (6+), HOH <40 102 127 78 59 79 44 77 Older bustling families Large HHs with children (6+), HOH 40+ 143 181 111 77 106 62 120 NO CHILDREN: Young transitionals Any size HHs, no children, <35 112 89 80 159 166 176 126 144 110 81 169 188 172 152 94 70 86 104 138 131 100 105 81 77 101 139 128 90 90 73 61 99 104 101 86 75 35 38 60 76 79 58 101 74 65 113 134 125 100 Independent singles 1-person HHs, no children, 35-64 • Wine • Liquor • Floral, gardening supplies • Photographic supplies • Yogurt • Snacks, spreads, dips-dairy • Pudding, desserts-dairy • Fresh produce More ONLINE Senior singles 1-person HHs, no children, 65+ Established couples Source: The Nielsen Company 2+-person HHs, no children, 35-54 Empty nest couples 2+-person HHs, no children, 55-64 Senior couples Total Dig up actionable research and additional intelligence at Progressivegrocer.com ■ Very high consumption (150+) ■ High consumption (120-149) Average consumption = 100 12 • Progressive Grocer • October 2008 A H E A D O F W H AT ’ S N E X T www.progressivegrocer.com http://www.Progressivegrocer.com http://www.progressivegrocer.com

Table of Contents for the Digital Edition of Progressive Grocer - October 2008

Progressive Grocer - October 2008
Contents
Front End:�Supervalu Will Make Its Lastest Green Prototype a 'Star'
Nielsen's Shelf Stoppers/Spotlight: Produce/Spinach
Market Snapshot: Detroit, Mich.
Lempert Report: The Domino Effect of Weather and Money Woes
Independents Report: Haggai Leads With Love
Store of the Month
Shopper Experience
Green Grocer Awards
Food Safety
Shopper Culture
Bottled Water
Heritage Brands
2008 Produce Operations Review
Special Events Marketing
Petroleum Operations
Technology: Upgrading for Tomorrow's Shoppers
Equipment Innovations
Financial Insights: Are Better Days on the Horizon?
What's Next: Editor's Picks for Innovative Products

Progressive Grocer - October 2008

https://www.nxtbookmedia.com