SELECTING THE RIGHT DIGITALBILLBOARD SOLUTION From the earliest days of the digital billboard, the out-of-home community has demanded lower pricing from those providing the display technology. In the beginning, lower pricing was critical in order to accelerate the proliferation of the medium. The business model just didn't work with the high cost of the product, installation, electrical and service. The ensuing years brought advances in the technology, with corresponding reductions in display cost as well as installation and operational considerations. Today, an installed and operating digital By Bob Klausmeier 25 | out of home magazine | september | october 2014 billboard