LMA Strategies - May/June 2011 - (Page 17)

Get MoRe with CMo Roundtables and SIGs Conference Offered Opportunities to Network with Mentors and Colleagues G et MoRe (Mentoring opportunities with Real-life experts) allowed conference attendees a chance to connect one on one with experts and colleagues on the following topics: ABA 20/20 developments, ethical pitfalls, various career paths, shared campfire horror stories, ACC value challenge, knowledge management, budgets, future of the legal industry, monitoring practice areas, service standards for your marketing department, facilitation techniques and vendor relations. It allowed those in attendance to drill down to the specific issues and to get feedback and input from others who are in similar situations. For two years in a row, the annual conference facilitated successful CMo roundtable discussions for marketing directors to focus on strategic planning. this year’s topics included, lateral integration, motivating staff, re-structuring departments, pricing strategies, review of top 10 AmLaw 100 marketing practices and CMo professional development. “the CMo Roundtables provided another, albeit more intimate opportunity, to discuss high level topics that are on CMo’s minds. It allowed those in attendance to drill down to the specific issues and to get feedback and input from others who are in similar situations. they were very worthwhile!”—Maggie t. Watkins, chief marketing and business development officer, Best Best & Krieger LLP Additionally, this year’s conference launched new Shared Interest Groups—or SIGs. “the goal of the SIGs is to establish communities of members with common interests to share best practices with one another,” says Megan McKeon, SIG task Force chair. the following SIGs were at the Annual Conference: Competitive/Market Intelligence ➤➤ Small Firm/Solo Marketer ➤➤ Social Media ➤➤ Vendor/Service Provider ➤➤ Awards 2011 celebrating innovation in the practice of law Check out the new and improved InnovAction Awards! CALL FOR ENTRIES sponsored by: Platinum Sponsors Gold Sponsors ABA Law Practice Management Section Attorney at Work Canadian Bar Association International Legal Technology Association Thomson Reuters Silver Sponsors Altman Weil, Inc. Association of Legal Administrators Legal Marketing Association TM to join a SIG, please visit www.legalmarketing.org/JoinLMAsnewSIGs/tabid/1779/Default.aspx. ■ Additional information and entry forms are available online at www.innovactionaward.com. All entries must be received by Wednesday, June 1, 2011. Strategies: the Journal of Legal Marketing, May/June 2011, V13.n03 | 17 http://www.innovactionaward.com http://www.innovactionaward.com http://www.legalmarketing.org/JoinL-MAsNewSIGs/tabid/1779/Default.aspx http://www.legalmarketing.org/JoinL-MAsNewSIGs/tabid/1779/Default.aspx

Table of Contents for the Digital Edition of LMA Strategies - May/June 2011

LMA Strategies - May/June 2011
Contents
President’s Podium
About This Issue
Disney’s Excellence Guide for Firms
Top 10 Cost Tips: Advice from the General Counsel Panel
22 Years of LMA Annual Conferences
Leadership, Creativity and Culture
Pre-Conference Sessions
25th LMA Annual Conference Montage
Sponsors and Exhibitors
Hall of Fame Winners
Get MORE with CMO Roundtables and SIGs
Your Honor Awards
Post-Conference Resources
Ask the Authorities
Dicta
You’re Invited
Message from the Editors

LMA Strategies - May/June 2011