In Broadcast - May 2021 - 44

44

www.inbroadcast.com | Vol: 11 - Issue 5 | May 2021

InMedia

The New Normal of Cloud-Based Editing

Glenn Skare Pederse, Vimond IO

Vimond IO features the flattest learning cure practicable to widen deployment

just because we are used to it. " We without sacrificing quality. This means
now have the chance to rethink and a 60-minute clip can be produced in
change the way we work and how we three variants simultaneously in under
produce content, " they say, reasoning 3 minutes. If one, ten, or one hundred
that in three or four years' time users need to export at the same time,
workflows will reside there fully, only there is no stopping them and no
moving content out for delivery as slowing them down. "
required.
For post and high-end broadcast
Product-wise, Vimond IO constantly production,
Avid
has
recently
looks to flatten its learning curve to introduced Avid | Edit On Demand,
enable broadcasters to deploy a cloud a cloud subscription service that
editing service to a large number of promises a user experience virtually
users with very low investments or indistinguishable
from
editing
training. It has also recently focused on-prem.
on adding security and is working with
Post production teams can spin up
third parties to assess it to provide a virtualised Media Composer systems
SaaS product that customers can trust with Avid NEXIS cloud workspaces
with their high-value assets.
in a matter of hours, access their
" We've
launched
the
fastest workflows from anywhere, and
rendering engine in the market shut them down when projects are
removing the need to think about complete.
rendering or time-consuming exports, "
" One advancement required to
they say.
meet the needs of future markets is
" When a story needs to
the commercial model, "
be published in multiple
explains
Raul
Alba,
versions, from TV to
Director
of
Product
social media, the editor
Marketing - Media and
does this within the
Cloud. " As an industry,
same story, no need to
we need to be more
version multiple times.
granular in how we're
It's all about focusing
scaling up and down.
on the story and being
If you need 50 more
able to publish it the
licenses for two weeks,
quickest way possible
Raul Alba, Avid you should be able to get

Avid | Edit On Demand promises
a UX similar to editing on-prem

50 more licenses for two weeks, but
this isn't currently the case.
" Another is the ability for customers
to self-serve, " he continues. " When
we deploy something in the cloud for
a customer, it still requires a lot of
customisation to adapt to their needs.
We want to apply the self-serve model
of Avid | Edit On Demand to the wider
workflow to make the whole user
experience much better.
" For example, if you're covering a
big sports event, you shouldn't need
to engage in discussions six months
in advance about what you'll need
to purchase and how you're going to
deploy it.

cont'd...

reside on them, and technological
issues around certain workflows,
such as using Alpha channels, where
typically only the original highresolution asset will work.
" Curator's high-quality streaming
proxy editing on just 2Mbps in
Premiere Pro and the ability to send
the conform/export job into a cloudhosted Adobe Media Encoder server
(and therefore removing the burden
from the editor's local machine)
are key to Curator's remote editing
capabilities, and enabled hundreds
of editors using our solution to work
from home virtually overnight when
the pandemic set in, even for those
with low-cost internet connections, " he
says.
Recently, the company has also
added greater flexibility for editors by
giving them the ability to tell Premiere
Pro which specific assets in their bin to
load when they open their project; this
lets editors work in ways they're used
to - i.e. adding all the assets to their

IPV's Curator enable streaming proxy editing in low bandwidth situations

" We want to shorten
bins they may need in
the time and complexity
their edit - but avoids the
and make it easy for
need for Premiere Pro to
customers to scale up
load them all, drastically
and down. "
reducing load times for
" Pre-COVID-19,
we
remote workflows.
found most businesses
And as those remote
wanted an on-premise
workflows take firmer
technology solution or
root, IPV is also looking
a hybrid on-prem/cloud
at ways of minimising the
Ryan Hughes, IPV loss of the usual oversolution - post COVID-19,
the majority of our new business has the-shoulder collaboration that editors
been hybrid or fully cloud-hosted have historically been used to.
deployments, "
comments
Ryan
" Curator's project sharing and
Hughes, Product Marketing Manager versioning capabilities with Checkat IPV.
Out/Check-In are enabling editors
He identifies an impressively long to edit and collaborate remotely on
list of cloud editing pain points, projects without fear of overwriting
including the need for reliable (and in their colleague's work, " says Hughes.
the case of PCoIP solutions, very fast) " When you're not in the office working
internet connections, the lack of direct together, features like this make
connections to high-performance remote collaboration, sharing ideas,
storage and the high-res assets that and fast turn around much easier. "
http://www.inbroadcast.com https://www.vimond.com/products/vimond-io https://www.vimond.com/products/vimond-io https://www.ipv.com/ https://www.avid.com/products/avid-edit-on-demand https://www.ipv.com/ https://www.avid.com/products/avid-edit-on-demand
In Broadcast - May 2021

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