InBroadcast - September 2023 - 52

TM
52
www.inbroadcast.com | Vol: 13 - Issue 9 | September 2023
InStudio
Atomos' Ninja Ultra is a
gateway to super-productive
cloud workflows
Atomos burst onto the scene in 2010, at a time when digital video had
jumped from tape to files and resolution (SD, HD, 4K, etc.) and was in
the early stages of an astonishing exponential growth curve.
With Paul Scurrell, Senior VP, Product, Atomos
T
alk about interesting times! The
entire history of Atomos has been
characterised by rapid change. The
earliest versions of the now iconic
Ninja were rudimentary by today's
standards, but, at the time, they
were nothing less than a handheld,
solid-state professional VTR that ran
off batteries - at a 30th of the price.
And it had a built-in monitor.
The Atomos team knew that for
the Ninja to be accepted by the
filmmaking community, it had to be
surprisingly
affordable but
robust
and reliable. It was a big ask because
the Ninja could hardly be more
different to a tape recorder.
Instead, it captured directly from
the HDMI output of a camera - that's
uncompressed HD video - into an
FPGA (Field
Programmable Gate
Array - a chip that can run software
at hardware speeds), where it was
converted into Apple ProRes. The
Apple professional editing codec is
visually lossless at sufficiently high
data rates but easy to process. It
reduces file sizes enough to store
useful amounts on hard drives and
is efficient for editing. It's a win-win
because if you can capture into the
same format you edit with, it's a
massive time-saver. But that wasn't
the only ground-breaking advantage.
For the first time, Ninja meant that
you could
record directly on to
affordable, removable computer
storage. It
was an extremely
compelling proposition all round.
As the recorder-monitor paradigm
established itself, Atomos evolved
and refined its Ninja, Shogun and
Sumo-branded
products
with
sharper, bigger, brighter screens
and vastly more powerful software,
incorporating entire toolkits to assist
during production.
The latest generation of Ninja is
lightweight, has a five-inch HDR
screen, and can record either nine
or sixteen times the resolution of
the original model. Which raises an
interesting question about the future
of the product: where does it go from
here? It's not higher resolutions. At
the point where the new Ninja Ultra
can record 8K30p video, it's by no
means evident that the next iteration
should record 16K. In fact, it's pretty
obvious that it shouldn't. Besides,
there are many
more
now,
Atomos
valuable
directions to go. And all of those
point upwards, towards the cloud.
Until
has
easily
persuaded
customers
to buy
its
products, which do what they say
on the box. Monitor recorders record
and monitor. But what does the cloud
do? The answers are as surprisingly
simple as
profound.
they
are surprisingly
The cloud is not a cloud
The word " cloud " is thrown around
all over the place, but it's not what it
seems. Instead of being a physical
thing you can reach out and touch,
it's more of a shorthand
for " when
you put
something in the cloud,
you can assume things
will happen " .
That's
a
long way of saying that
the cloud is something (or
somewhere) that provides
services you can use, from anywhere.
It's
Substitute " Hedge " for " Cloud, "
and that's a pretty good definition of
a cloud service. That service might
be as basic as storage. Throw some
data into the cloud, and you can
get it back on demand. You have
no idea where it's stored, but that
doesn't matter as long as you get it
back intact. And because the cloud
is on the internet, you can put
stuff in it from anywhere and
get it back from anywhere. That
makes it incredibly useful.
AtomOS 11
like throwing something over
your garden hedge - say, cupcake
ingredients, and - a few minutes later
- having a bunch of perfectly formed
cupcakes thrown back to you. You
have no idea what took place over
the hedge, but that doesn't matter.
All that matters is that
there's a
cupcake service available over the
hedge.
http://www.inbroadcast.com https://www.atomos.com https://www.atomos.com https://www.atomos.com https://www.atomos.com https://www.atomos.com https://www.atomos.com https://www.atomos.com

InBroadcast - September 2023

Table of Contents for the Digital Edition of InBroadcast - September 2023

Contents
InBroadcast - September 2023 - Intro
InBroadcast - September 2023 - Cover1
InBroadcast - September 2023 - Cover2
InBroadcast - September 2023 - Contents
InBroadcast - September 2023 - 4
InBroadcast - September 2023 - 5
InBroadcast - September 2023 - 6
InBroadcast - September 2023 - 7
InBroadcast - September 2023 - 8
InBroadcast - September 2023 - 9
InBroadcast - September 2023 - 10
InBroadcast - September 2023 - 11
InBroadcast - September 2023 - 12
InBroadcast - September 2023 - 13
InBroadcast - September 2023 - 14
InBroadcast - September 2023 - 15
InBroadcast - September 2023 - 16
InBroadcast - September 2023 - 17
InBroadcast - September 2023 - 18
InBroadcast - September 2023 - 19
InBroadcast - September 2023 - 20
InBroadcast - September 2023 - 21
InBroadcast - September 2023 - 22
InBroadcast - September 2023 - 23
InBroadcast - September 2023 - 24
InBroadcast - September 2023 - 25
InBroadcast - September 2023 - 26
InBroadcast - September 2023 - 27
InBroadcast - September 2023 - 28
InBroadcast - September 2023 - 29
InBroadcast - September 2023 - 30
InBroadcast - September 2023 - 31
InBroadcast - September 2023 - 32
InBroadcast - September 2023 - 33
InBroadcast - September 2023 - 34
InBroadcast - September 2023 - 35
InBroadcast - September 2023 - 36
InBroadcast - September 2023 - 37
InBroadcast - September 2023 - 38
InBroadcast - September 2023 - 39
InBroadcast - September 2023 - 40
InBroadcast - September 2023 - 41
InBroadcast - September 2023 - 42
InBroadcast - September 2023 - 43
InBroadcast - September 2023 - 44
InBroadcast - September 2023 - 45
InBroadcast - September 2023 - 46
InBroadcast - September 2023 - 47
InBroadcast - September 2023 - 48
InBroadcast - September 2023 - 49
InBroadcast - September 2023 - 50
InBroadcast - September 2023 - 51
InBroadcast - September 2023 - 52
InBroadcast - September 2023 - 53
InBroadcast - September 2023 - 54
InBroadcast - September 2023 - 55
InBroadcast - September 2023 - 56
InBroadcast - September 2023 - 57
InBroadcast - September 2023 - 58
InBroadcast - September 2023 - 59
InBroadcast - September 2023 - 60
InBroadcast - September 2023 - 61
InBroadcast - September 2023 - 62
InBroadcast - September 2023 - 63
InBroadcast - September 2023 - 64
InBroadcast - September 2023 - 65
InBroadcast - September 2023 - 66
InBroadcast - September 2023 - 67
InBroadcast - September 2023 - 68
InBroadcast - September 2023 - 69
InBroadcast - September 2023 - 70
InBroadcast - September 2023 - 71
InBroadcast - September 2023 - 72
InBroadcast - September 2023 - 73
InBroadcast - September 2023 - 74
InBroadcast - September 2023 - 75
InBroadcast - September 2023 - 76
InBroadcast - September 2023 - 77
InBroadcast - September 2023 - 78
InBroadcast - September 2023 - 79
InBroadcast - September 2023 - 80
InBroadcast - September 2023 - 81
InBroadcast - September 2023 - 82
InBroadcast - September 2023 - 83
InBroadcast - September 2023 - 84
InBroadcast - September 2023 - 85
InBroadcast - September 2023 - 86
InBroadcast - September 2023 - 87
InBroadcast - September 2023 - 88
InBroadcast - September 2023 - 89
InBroadcast - September 2023 - 90
InBroadcast - September 2023 - 91
InBroadcast - September 2023 - 92
InBroadcast - September 2023 - 93
InBroadcast - September 2023 - 94
InBroadcast - September 2023 - 95
InBroadcast - September 2023 - 96
InBroadcast - September 2023 - 97
InBroadcast - September 2023 - 98
InBroadcast - September 2023 - 99
InBroadcast - September 2023 - 100
InBroadcast - September 2023 - 101
InBroadcast - September 2023 - 102
InBroadcast - September 2023 - 103
InBroadcast - September 2023 - 104
InBroadcast - September 2023 - 105
InBroadcast - September 2023 - 106
InBroadcast - September 2023 - 107
InBroadcast - September 2023 - Cover3
InBroadcast - September 2023 - Cover4
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202405
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202404
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202403
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202402
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202401
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202312
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202311
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202310
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202309
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202308
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202307
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202306
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202305
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202304
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202303
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202302
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202301
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202212
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202211
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202210
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202209
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202208
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202207
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202206
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202205
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202204
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202203
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202202
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202201
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202112
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202111
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202110
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202109
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202108
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202107
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202106
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202105
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_PTZ
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202104
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202103
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202102
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202101
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202012
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202010
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202009
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202008
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202007
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202006
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202005
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202004
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202003
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202002
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202001
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201912
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201911
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201910
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201909
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201908
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY3
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY2
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY1
http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201904
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201903
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201902
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201901
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201808
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201805
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
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http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
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https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201210
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20121201
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20111011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110506
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