STEP 4. PRIORITIZED ESTIMATING - USE THE R.I.M. METHOD Organize your presentation by need prioritization. Set up a Prioritized Estimate of every RO based on mileage, history and condition. Remember that even if the Tech does not recommend something and you know it is past due by mileage, OFFER IT! You can accomplish this if you have just a couple of recommendations on the MPI itself. Some MPI (VCU) forms have a spot for the prioritization of your customers' needs. As you organize your estimate, an easy way to apply this prioritization is the acronym RIM. It stands for RELATED to the prime concern, followed by IMMEDIATE needs, and then last but certainly not least, MAINTENANCE. 44