HROT EMEA May June 2023 - 11

HR Support
employees currently place on what they're getting from the
workplace.
25% of employers across
Continental Europe and in
the UK are reporting to be
very concerned about their
ability to attract talent this
year, with 27% also worried
about retention.
Source: Robert Half 2023 Salary Guide
This kind of benefit strategy could become a mainstay.
" The support we are seeing is certainly not being regarded
as a short-term investment by the vast majority of firms, "
reports Weston. " The fact remains that the large majority of
employers still face a persistent candidate-driven market
and are under pressure to not only provide competitive job
offers, but also to create an environment that discourages
top talent from leaving. "
Parcel carrier Yodel is all too aware of the competitive
environment it faces in terms of its talent requirements. The
company is in constant communication with its workers,
both directly and through discussions with unions, allowing
this discourse to ensure the benefits and support it offers are
in tune with the realities of what their workers require.
" Our annual well-being pulse survey helps us to ask
important questions about how our employees feel about
the programmes we offer and what we can do better, "
explains Alison Richardson, director of HR operations
at Yodel. Interestingly, the survey drew five times more
responses this year than last, demonstrating the importance
According to Stephanie Parton-Corr, director of health and
benefits at WTW, most corporate well-being programmes
are structured around four key pillars:
* emotional;
* physical;
* social; and
* financial.
Historically, financial well-being has been the weakest of
these areas and WTW's biennial 2021 Benefit Trends Survey
found that 42% of employers cited this pillar as a weakness.
Perhaps unsurprisingly, businesses are acting to remedy
this.
" Financial well-being has come to the fore as a result of
the current cost of living, " says Parton-Corr. " We expect to
see the financial well-being pillar retaining its increased
importance in corporate well-being programmes and
having the same level of focus as traditionally granted to
the emotional, physical, and social pillars of well-being.
Employers are seeing the significant value of taking a
holistic approach to addressing employee well-being, and
MAY/JUNE 2023 | www.hrotoday.com/EMEA
[11]
On the basis of the feedback that was received, the
company introduced more " Mental Health First Aiders " into
their network, using training accredited by Mental Health
England. This year, 78% of Yodel colleagues have said they
know how to access support when they need it.
" The real challenge is getting recruitment and retention
levels right in a competitive industry and against a
challenging economic backdrop, " says Richardson. " Staying
ahead of the competition for talent requires a refreshed
focus on pay, benefits, and flexibility. At Yodel, we ensure
our strategies are regularly updated in order to stay ahead
of the curve. "
Richardson explains the business has contingency plans
in place to respond to sudden changes such as economic
downturns or even another pandemic. " When needed, we
take time out to communicate with all our colleagues across
different locations to inform them of any changes that may
need to take place, " she adds.
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HROT EMEA May June 2023

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