bake - June 2015 - 3

editor's note

June 2015 / Issue 6

THE TECHNOLOGY ISSUE:

the human experience
For those of you still wondering how much technology has to

"An electronic device, no matter how advanced, does not

offer the retail bakery and pastry world, ponder the following

provide that."

statement before rushing off to install the newest gadget at
your business. "If you insert technology that takes away from

Mobile payment and iPad POS systems, on the flip side, allow

the human experience, you've got a problem." This was one of

the operator to spend more time with the customer and

the more insightful comments that I took away from the recent

enhance the overall experience, experts agreed. "Mobile pay

National Restaurant Association (NRA) 2015 Show in Chicago.

has a large area of potential," says Mark Braver, COO of Heisler
Hospitality in Chicago. "The very first thing we ask ourselves

Topics such as iPad ordering, mobile payment, digital signage

is, does this technology allow us to spend more time with our

and advanced point-of-sale systems were among the many

guests?" At Heisler's Pub Royale, they bridge the gap with

pressing issues discussed at length on the NRA show floor. Will

technology that satisfies their core value. For example, the

consumers soon be perusing an iPad instead of a printed menu

pub's current list of draft beers available is projected on the

at their favorite restaurant before deciding what to order?

wall (using cloud technology), so customers know in real time

Probably not, agreed the panel of a May 16 session on how

what they can order.

technology is changing the customer experience.
Imagine the same could apply to featuring current breads
"At its heart, our business is a human one," says Scott Steenrod,

coming out of the oven. This is technology working at its finest,

vice president of restaurant operations for 19-unit Garces

enhancing the customer experience and accelerating the trans-

Restaurant Group, an innovative Philadelphia-based operator.

action process in a seamless mannner.

JOHN UNREIN

junrein@sosland.com

bakemag.com | JUN 2015 > 03


http://www.bakemag.com

bake - June 2015

Table of Contents for the Digital Edition of bake - June 2015

bake - June 2015
Editor's Note - The Human Experience
Table of Contents
News Bites - ABA seeks action to boost egg supplies
Amazon Prime Now delivers cupcakes
DecoPac acquires Bakery Crafts
My Favorite Things
Management - Understand and Teach
Legislation - Organic Goes to Vote
Ingredients - The Multifaced Almond
Equipment - Tech Trends
Tech Made Easy
Foodservice with a Twist
It’s all about connectivity
Award Winners
Enlightened Eating
Italian Pastries
Adding Ice Cream
Extreme 3D Artistry
Cafe - On the Move
Yogurt Parfaits
Products
Product Showcase
Classifieds
Ad Index
Management - BakeMag.com
Bakemark's Panaderia
CARTA DE INTRODUCCIÓN - Planee Su Verano Inteligentemente
INTRODUCTORY LETTER - Plan Your Summer Wisely
PAN Y HORNEO - Gustos Portátiles
PASTELES Y DECORACIONES - Tendencias de los Pasteles de Boda
Adaptándose a las Comunidades Locales
CENTRO DE ATENCIÓN DE PROMOCIÓN - Festivales del Verano
TENDENCIAS DEL CONSUMIDOR - Tendencias de Sabores Frutales
PERFILES - Campbell's Bakery
La Baguette de París
Dulce Vida Bakery
RECETAS DESTACADAS
PRODUCTOS DESTACADOS - Productos con mejor resultado por BakeMark
BREADS AND BAKING - Snacks on the Go
CAKES AND DECORATING - Wedding Cake Trends
Adapting to Local Neighborhoods
MERCHANDISING SPOTLIGHT - Summer Festivals
Summer Festivals - Fruit Flavor Trends
PROFILES - Campbell’s Bakery
La Baguette de Paris
Dulce Vida Bakery
FEATURED RECIPES
FEATURED PRODUCTS - Product Solutions from BakeMark
bake - June 2015 - bake - June 2015
bake - June 2015 - 2
bake - June 2015 - Editor's Note - The Human Experience
bake - June 2015 - 4
bake - June 2015 - 5
bake - June 2015 - Table of Contents
bake - June 2015 - 7
bake - June 2015 - DecoPac acquires Bakery Crafts
bake - June 2015 - 9
bake - June 2015 - My Favorite Things
bake - June 2015 - 11
bake - June 2015 - Management - Understand and Teach
bake - June 2015 - 13
bake - June 2015 - Legislation - Organic Goes to Vote
bake - June 2015 - 15
bake - June 2015 - Ingredients - The Multifaced Almond
bake - June 2015 - 17
bake - June 2015 - 18
bake - June 2015 - 19
bake - June 2015 - Equipment - Tech Trends
bake - June 2015 - 21
bake - June 2015 - Tech Made Easy
bake - June 2015 - 23
bake - June 2015 - 24
bake - June 2015 - 25
bake - June 2015 - 26
bake - June 2015 - 27
bake - June 2015 - 28
bake - June 2015 - 29
bake - June 2015 - Foodservice with a Twist
bake - June 2015 - 31
bake - June 2015 - 32
bake - June 2015 - 33
bake - June 2015 - It’s all about connectivity
bake - June 2015 - 35
bake - June 2015 - 36
bake - June 2015 - 37
bake - June 2015 - Award Winners
bake - June 2015 - 39
bake - June 2015 - 40
bake - June 2015 - 41
bake - June 2015 - Enlightened Eating
bake - June 2015 - 43
bake - June 2015 - Italian Pastries
bake - June 2015 - 45
bake - June 2015 - 46
bake - June 2015 - 47
bake - June 2015 - Adding Ice Cream
bake - June 2015 - 49
bake - June 2015 - Extreme 3D Artistry
bake - June 2015 - 51
bake - June 2015 - 52
bake - June 2015 - 53
bake - June 2015 - Cafe - On the Move
bake - June 2015 - 55
bake - June 2015 - Yogurt Parfaits
bake - June 2015 - 57
bake - June 2015 - 58
bake - June 2015 - 59
bake - June 2015 - Products
bake - June 2015 - Product Showcase
bake - June 2015 - 62
bake - June 2015 - Classifieds
bake - June 2015 - 64
bake - June 2015 - 65
bake - June 2015 - Ad Index
bake - June 2015 - Management - BakeMag.com
bake - June 2015 - 68
bake - June 2015 - 69
bake - June 2015 - 70
bake - June 2015 - Bakemark's Panaderia
bake - June 2015 - PAN2
bake - June 2015 - CARTA DE INTRODUCCIÓN - Planee Su Verano Inteligentemente
bake - June 2015 - INTRODUCTORY LETTER - Plan Your Summer Wisely
bake - June 2015 - PAN5
bake - June 2015 - PAN Y HORNEO - Gustos Portátiles
bake - June 2015 - PAN7
bake - June 2015 - PAN8
bake - June 2015 - PAN9
bake - June 2015 - PASTELES Y DECORACIONES - Tendencias de los Pasteles de Boda
bake - June 2015 - PAN11
bake - June 2015 - PAN12
bake - June 2015 - PAN13
bake - June 2015 - Adaptándose a las Comunidades Locales
bake - June 2015 - PAN15
bake - June 2015 - PAN16
bake - June 2015 - PAN17
bake - June 2015 - CENTRO DE ATENCIÓN DE PROMOCIÓN - Festivales del Verano
bake - June 2015 - TENDENCIAS DEL CONSUMIDOR - Tendencias de Sabores Frutales
bake - June 2015 - PERFILES - Campbell's Bakery
bake - June 2015 - PAN21
bake - June 2015 - PAN22
bake - June 2015 - La Baguette de París
bake - June 2015 - PAN24
bake - June 2015 - PAN25
bake - June 2015 - Dulce Vida Bakery
bake - June 2015 - PAN27
bake - June 2015 - PAN28
bake - June 2015 - PAN29
bake - June 2015 - RECETAS DESTACADAS
bake - June 2015 - PAN31
bake - June 2015 - PRODUCTOS DESTACADOS - Productos con mejor resultado por BakeMark
bake - June 2015 - PAN33
bake - June 2015 - BREADS AND BAKING - Snacks on the Go
bake - June 2015 - PAN35
bake - June 2015 - CAKES AND DECORATING - Wedding Cake Trends
bake - June 2015 - PAN37
bake - June 2015 - Adapting to Local Neighborhoods
bake - June 2015 - PAN39
bake - June 2015 - MERCHANDISING SPOTLIGHT - Summer Festivals
bake - June 2015 - Summer Festivals - Fruit Flavor Trends
bake - June 2015 - PROFILES - Campbell’s Bakery
bake - June 2015 - PAN43
bake - June 2015 - La Baguette de Paris
bake - June 2015 - PAN45
bake - June 2015 - PAN46
bake - June 2015 - Dulce Vida Bakery
bake - June 2015 - PAN48
bake - June 2015 - FEATURED RECIPES
bake - June 2015 - PAN50
bake - June 2015 - FEATURED PRODUCTS - Product Solutions from BakeMark
bake - June 2015 - PAN52
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