Dawn Foods also recommends bakers to promote smaller cakes and prepackaged cupcakes in a "School Crossing" display, featuring rows of decorated cakes and cupcakes next to a cardboard crossing guard holding a sign that says, "Stop and Look Both Ways before You Cross." Message cookies are a great merchandising tool to promote back to school and are simple to decorate with customizable words. On cookies geared to kids, use colorful icings to add phrases that recognize school achievements, like "Way to Go!" and "Good Job!" Reward Hard Work Another great promotion your bakery can offer is a free cookie, cupcake, cake pop, or brownie for children who receive good grades. Ask kids to bring in their report cards, and if they've received an "A," they can pick out a free sweet treat. You can also extend your school promotions to teachers. Recognize 3XUH(IÀFLHQF\ Excellent baking results in a small footprint. Your next MIWE roll-in e +: ̈ Energy efficient operation ̈ Consistent baking for the complete range of baked goods ̈ Simple and easy to operate. Programmable ̈ Robust and reliable for many years of operation Contact Ben (CAN): b.garisto @ miwe.com or Harry (US): miweusa @ aol.com · www.miwe.com /roll-in 36 < JUN 2016 | bakemag.comhttp://www.miwe.com/roll-in