bake - November 2016 - 3

editor's note

November 2016 / Issue 11

THE INNOVATION ISSUE:

optimism ahead
Bakery retailers should have plenty to be thankful for in the

intense election cycle has done little to dampen consumer

coming holiday season. According to The NPD Group's 2016

conﬁdence going into the holiday season, which we forecast

Holiday Purchase Intentions Survey, consumers plan to spend

to grow moderately."

an average of $636 on holiday-related expenses, up 3 percent
from what they anticipated last year.

According to Technomic research, more consumers are visiting
bakery and coffee cafes at least once a month compared to

When questioned more broadly, 14 percent of consumers

two years ago, according to Technomic's recently released 2016

plan to spend "more" than they did during last year's holiday

Bakery and Coffee Cafe Consumer Trend Report. For bakery

season and 17 percent say they'll spend "less," which is virtually

cafes, the increase relates to rising patronage in the morning

unchanged from 2015 results. Consumers are less concerned

and at dinner, while coffee cafes are beneﬁting from their tech-

about the economy spoiling their holiday fun. When asked how

nology investments and menu innovation.

the state of the economy will inﬂuence their holiday purchases
in 2016, those 12 percent saying it will have a "signiﬁcant

Kelly Weikel, director of consumer insights at Technomic, says

impact" is down from recent years (19 percent in 2014).

that technology is becoming especially crucial in this space,
"both for improving service speed with digital ordering chan-

"All signs point to a holiday retail season that will outper-

nels and for providing personalized value through loyalty

form last year's," says Marshal Cohen, chief industry analyst,

programs. Meanwhile, menu innovations such as adult beverage

The NPD Group, Inc. "The unvarying holiday spending inten-

programs or indulgent dessert drinks can help cafes drive

tions expressed by consumers are a sign that even this year's

incremental sales by furthering their appeal in the evening."

JOHN UNREIN

junrein@sosland.com

bakemag.com | NOV 2016 > 03

http://www.bakemag.com

bake - November 2016

Table of Contents for the Digital Edition of bake - November 2016

bake - November 2016
Editor's Note - The Innovation Issue: Optimism ahead
Table of Contents
News bites - ABA Addresses Workforce Gap
Cake Decorators Rise to Top
Puratos Expands Sourdough Library
Small Businesses Express More Hope
Personality - Joshua John Russell
Management - A New Way to Sell
Labor front - Single-serve Pies
Ingredients - Labeling “Healthy” Snacks
Equipment - Pretzel Machinery
Insights from IBIE
A breed apart
Spectacular sugar art
High-Hydration Doughs
Twisted Sweetness
Sculpting Magic
Product Showcase
Classifieds
Ad Index
bake - November 2016 - bake - November 2016
bake - November 2016 - 2
bake - November 2016 - Editor's Note - The Innovation Issue: Optimism ahead
bake - November 2016 - 4
bake - November 2016 - Table of Contents
bake - November 2016 - 6
bake - November 2016 - 7
bake - November 2016 - Small Businesses Express More Hope
bake - November 2016 - 9
bake - November 2016 - Personality - Joshua John Russell
bake - November 2016 - 11
bake - November 2016 - Management - A New Way to Sell
bake - November 2016 - 13
bake - November 2016 - Labor front - Single-serve Pies
bake - November 2016 - 15
bake - November 2016 - Ingredients - Labeling “Healthy” Snacks
bake - November 2016 - 17
bake - November 2016 - Equipment - Pretzel Machinery
bake - November 2016 - 19
bake - November 2016 - Insights from IBIE
bake - November 2016 - 21
bake - November 2016 - 22
bake - November 2016 - 23
bake - November 2016 - A breed apart
bake - November 2016 - 25
bake - November 2016 - 26
bake - November 2016 - 27
bake - November 2016 - Spectacular sugar art
bake - November 2016 - 29
bake - November 2016 - 30
bake - November 2016 - 31
bake - November 2016 - High-Hydration Doughs
bake - November 2016 - Twisted Sweetness
bake - November 2016 - Sculpting Magic
bake - November 2016 - 35
bake - November 2016 - Product Showcase
bake - November 2016 - 37
bake - November 2016 - Classifieds
bake - November 2016 - 39
bake - November 2016 - 40
bake - November 2016 - 41
bake - November 2016 - Ad Index
bake - November 2016 - 43
bake - November 2016 - 44
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