bake - October 2018 - 56

Times at

PIE

pastries

Shake Shack
Any bakery owner appreciates that pinch-me moment when
something happens that proves signiﬁcant to the growth
of your business. For Ashleigh Luna, baker and owner of
Ashleigh's Bake Shop in Kansas City, Missouri, hers came in the
form of an email.
Earlier this year, a surprise message arrived in her inbox from
Shake Shack, the hottest concept in the gourmet burger business, inquiring about her interest in working with them on a
signature dessert for the menu of Shake Shack's newest location in Kansas City.
"It's a pinch-me moment," says Luna, who opened her pie shop
three years ago. "I really feel fortunate to work with them. It
came together quickly."
Shake Shack in Kansas City opened to much fanfare on Sept. 6,
with hundreds of customers lining up outside the new Country
Club Plaza location, eager to try the menu of tasty burgers,
fries and frozen custard desserts than include the Pie Oh My
concrete - a vanilla custard mixed with a slice of Ashleigh's
Bake Shop cherry pie.
There are now more than 180 Shake Shack locations around
the world, since famed restaurateur Danny Meyer opened the
ﬁrst in 2004 in New York City's Madison Square Park. Meyer,
founder and chief executive officer of Union Square Hospitality
Group, describes the Shake Shack experience as "ﬁne casual -
the new way of dining."
Meyer has a reputation for supporting local, and every Shake
Shack teams up with one local bakery for a signature frozen
described it as a "pretty fast process." After the original correspondence, Shake Shack managers came to sample pie ﬂavors
and chose the top four. Every few months, Luna will switch to
a new ﬂavor (starting in October, the seasonal pie ﬂavor will be
her Bourbon Pecan).
"I bake in four-pound sheet trays, and they just portion it out,"
Luna says of the process that includes taking a portion of pie

56 < OCT 2018 | bakemag.com

PHOTOS BY JOHN UNREIN

dessert. Luna is thrilled and honored they chose her. She

http://www.bakemag.com

bake - October 2018

Table of Contents for the Digital Edition of bake - October 2018

Bake - October 2018
Editor's Note - THE INNOVATION ISSUE: Gateway to Innovation
Contents
Management - WHAT'S ON THE FALL MENU
New Product Success Stories - REINVENTING corporate catering
Technical Corner - mastering FLAVORED DONUTS
Practical Marketing - National Bakery Day
THE ROAD ahead
The Secret of St. Louis
Writing a new chapter
Cakes - Mainstream Appeal for HISPANIC CAKES
Sweet Goods - THE ROAD TO RECOVERY
Breads - SPREADING THE WORD ABOUT HERITAGE GRAINS
Pastries - PIE Times at Shake Shack
Foodservice - a taste of AUSTRALIA
Product Showcase
Classifieds
Ad Index
Formula of the Month - Sunshine State Orange Crunch Cake
bake - October 2018 - Bake - October 2018
bake - October 2018 - Bake - October 2018
bake - October 2018 - 2
bake - October 2018 - Editor's Note - THE INNOVATION ISSUE: Gateway to Innovation
bake - October 2018 - 4
bake - October 2018 - 5
bake - October 2018 - Contents
bake - October 2018 - 7
bake - October 2018 - Management - WHAT'S ON THE FALL MENU
bake - October 2018 - 9
bake - October 2018 - New Product Success Stories - REINVENTING corporate catering
bake - October 2018 - 11
bake - October 2018 - Technical Corner - mastering FLAVORED DONUTS
bake - October 2018 - 13
bake - October 2018 - Practical Marketing - National Bakery Day
bake - October 2018 - 15
bake - October 2018 - THE ROAD ahead
bake - October 2018 - 17
bake - October 2018 - 18
bake - October 2018 - 19
bake - October 2018 - 20
bake - October 2018 - 21
bake - October 2018 - 22
bake - October 2018 - 23
bake - October 2018 - 24
bake - October 2018 - 25
bake - October 2018 - 26
bake - October 2018 - 27
bake - October 2018 - 28
bake - October 2018 - 29
bake - October 2018 - 30
bake - October 2018 - 31
bake - October 2018 - 32
bake - October 2018 - 33
bake - October 2018 - 34
bake - October 2018 - 35
bake - October 2018 - 36
bake - October 2018 - 37
bake - October 2018 - 38
bake - October 2018 - 39
bake - October 2018 - The Secret of St. Louis
bake - October 2018 - 41
bake - October 2018 - 42
bake - October 2018 - 43
bake - October 2018 - Writing a new chapter
bake - October 2018 - 45
bake - October 2018 - 46
bake - October 2018 - 47
bake - October 2018 - Cakes - Mainstream Appeal for HISPANIC CAKES
bake - October 2018 - 49
bake - October 2018 - 50
bake - October 2018 - 51
bake - October 2018 - Sweet Goods - THE ROAD TO RECOVERY
bake - October 2018 - 53
bake - October 2018 - Breads - SPREADING THE WORD ABOUT HERITAGE GRAINS
bake - October 2018 - 55
bake - October 2018 - Pastries - PIE Times at Shake Shack
bake - October 2018 - 57
bake - October 2018 - Foodservice - a taste of AUSTRALIA
bake - October 2018 - 59
bake - October 2018 - Product Showcase
bake - October 2018 - 61
bake - October 2018 - Classifieds
bake - October 2018 - 63
bake - October 2018 - 64
bake - October 2018 - Ad Index
bake - October 2018 - Formula of the Month - Sunshine State Orange Crunch Cake
bake - October 2018 - 67
bake - October 2018 - 68
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