bake - November 2018 - 49

on the

MAP
SAN DIEGO - EXTRAORDINARY DESSERTS

ST. LOUIS - PINT SIZE BAKERY
Tea cakes and mini loaf cakes are a great way to introduce
unique and interesting flavors to consumers who increasingly
want to try something new at a bakery.
That's why a successful retail shop, Pint Size Bakery, is attracting rave reviews since opening in St. Louis in 2012. Using
local and premium ingredients, the bakery wows customers
with creative items like orange ricotta "little loafies."
"We make all our own flavorings. We make everything by
hand in small batches," says pastry chef and co-owner Christy
Augustin, who opened Pint Size Bakery with pastry chef Nancy Boehm. For National Bakery Day on Sept. 14, they gave out
free samples of chai zucchini tea bread.
Sandwich cookies are their specialty, but not the kind you
ordinarily see: molasses with RumChata buttercream or salted
caramel chocolate with dulce de leche buttercream. "We want
people to have a happy little break from their life with a cookie and a giggle," Augustin says of their goal.

THANK THE REVIEWER
Again, bad reviews or ratings are an
opportunity to learn, so it's best to be
professional in your response and thank
the reviewer for taking the time to highlight
your business' issues.

IMPROVE
Show that you take reviews seriously by
proving that you're working to resolve the
issue. Address the customer's specific issue
and let them know you care.

Extraordinary Desserts, with two locations in the heart of San
Diego, isn't satisfied with mastering just that one aspect of the
business. When you talk with owner Karen Krasne, the first
thing you notice is her passion. Whether she's discussing travel,
education, family, or business, her enthusiasm and energy is on
full display.
Many of the products at Extraordinary Desserts are topped
with fresh flowers, something Krasne picked up from her time
in Hawaii. Another noticeable trait of many of the desserts at
the bakery is gold leaf, a French/Parisian component. The colors
the bakery uses help to set it apart from its peers, with dazzling
desserts that pop out of the display case.
"We're very colorful. Where a lot of bakeries can use beige and
brown tones because that's the color of dough and that's the color of chocolate, it's important to me that it's a painter's palette,"
Krasne says.

WICHITA - CHERI'S BAKERY
One of bakery owner Cheri Kovacic's favorite time-saving tips
involves cookies, which are hugely popular for the December
holidays. The owner of Cheri's Bakery in Wichita, Kansas, knows
that people love to buy cookies in creative designs, so her bakery strives to be an original.
Kovacic recommends bakeries can make their own unique
cookie cutters out of copper strips available online at www.
basiccopper.com.
There is even an online tutorial on how to make your cookie
cutters with relative ease and a few specific tools.
Make your own cookie cutters using premium copper strips
specifically designed for this use. To learn more, email the company at info@basiccopper.com.

http://www.basiccopper.com

bake - November 2018

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