bake - July/August 2023 - 12
national bakery
day
na
Make the most of this year's grand event
with creative ideas from the RBA.
BY JOHN UNREIN
Celebrate the sweet tradition of local bakeries. The Retail
Bakers of America (RBA) invites you to celebrate the
delicious success of your independent bakery with a
sweet holiday you can bring to life through live events,
fresh treats, and signature tastes.
By joining the RBA in a retail level one, two, or three
membership category, your bakery will receive a free
marketing kit for National Bakery Day, which takes place
this year on Friday, Sept. 22.
The kit will be sent to your bakery and will include
National Bakery Day marketing materials for you to use
as well as a how-to guide.
Marlene O'Connell, membership director of the RBA,
lists a wide variety of promotional activities that your
bakery can execute to bring this special event to life:
Give-aways of logoed t-shirts, hats, and clips, etc.
Raffles for gift certificates to the bakery, unique items
or grand prizes that include special bakery merchandise
and special private tours.
Price rollbacks on select products. One RBA member
bakery rolled back the price of one of the first products
they ever made, " our baguette, which cost 60 cents
when we started this journey in 1979! " (Breadworks,
Pittsburgh, Pa.)
Right: Caption
12 < JUL-AUG 2023 | bakemag.com
©MARA ZEMGALIETE - STOCK.ADOBE.COM
http://STOCK.ADOBE.COM
http://www.bakemag.com
bake - July/August 2023
Table of Contents for the Digital Edition of bake - July/August 2023
bake - July/August 2023 - Intro
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