contents 08 10 36 40 42 45 FEATURES 12 CAMP BREAD Presented by the Bread Bakers Guild of America, Camp Bread offers practical applications for emerging trends in the craft bakery sector, including new products and equipment. DEPARTMENTS 06 Management 07 Technical Corner 08 Practical Marketing 10 Equipment Innovations 36 Chocolate & Decorating 38 Cakes 04 < MAR-APR 2024 | bakemag.com 40 Breads 42 Sweet Goods 44 Pastries 45 Foodservice 58 Formula of the Month 24 SOCIAL STATUS The dawn of the digital age is upon us, and retail bakeries nationwide are embracing emerging technologies to enhance both internal and external operations. 30 DRIVING DEMAND Purchase drivers cited by Rich Products set the bar high for fresh bakery departments and suppliers, and they apply to both celebratory purchases and items that elevate the everyday. COVER EFFICIENT MIXERS / CLEAN LABEL MUFFINS / NATURAL COLORS Camp Bread, which took place in early March in Providence, Rhode Island, celebrated the craft of baking in new and exciting ways. One example was the " Modern Tarts and Custards " class in which participants prepared European and American-style pastry products. Photo by John Unrein the voice of bakery and pastry Cakenomics Spring Cakes How to leverage creative designs to build traffic the future of bread CAMP BREAD Tips for amazing bread and pastries SOCIAL STATUS Key strategies for success in digital HOW TO DRIVE DEMAND Why quality matters more than ever 47 CAKENOMICS Both foodservice operators and supermarkets are rising to the occasion of turning cakes and desserts into scrumptious, crowd-pleasing treats. Check out the latest trends. MAR/APR 2024 bakemag.comhttp://www.bakemag.com