Baking&Snack International - June 2012 - 6
Organic market bouncing back in Europe
by Chris Brockman As many consumers turned their backs on premium priced foods during the recession, the European organic food and drink market clearly suffered. However, loyalty to the category from core organic consumers restricted the damage, and there are now signs that the market is picking up again. Germany is Europe’s largest organic food and drink market, with sales reaching €5.9 billion (US$7.6 billion) in 2010. Germany and the UK, however, were the most affected by the economic recession, with the UK market hit particularly hard. The use of the organic claim for new bakery products in Europe remained constant at around 9% of all launches in recent years, reflecting its continued relevance in this category in particular. Between 2007 and 2011, such compounded increases in organic claims in European bakery launches have resulted in the number of attributes nearly doubling during that period. By contrast, organic claims in North America were cut in half between 2007 and 2011. a diluted message and consequently lacks importance to some consumers. In the UK, for example, consumers have less emotional attachment to the organic label. Only one in 10 rate it as an important issue in their food choice while almost four in 10 rate animal welfare as important. In a bid to clarify the benefits of organic and give the label some human interest and mainstream relevance, the UK Organic Trade Board’s “Why I Love Organic” campaign (www.whyiloveorganic.co.uk) features members of the public explaining that they love organic because it means
Educating the consumer
Compared with other ethical food issues such as fair trade and animal welfare, organic suffers somewhat from
Organic food, drink sales growth picking back up
% change over previous year
30 25 20 15
13.3 13.8 14.0 12.1 9.9 10.6 9.4 6.0 4.1 4.8 2.0 0.6 9.0 5.8 0.8 1.2 10.0 8.2 12.0 11.2 20.9 19.1 17.1 15.4 26.7 23.5 29.3
10 5 0 -5 -10
-1.0
-4.0
-12.3
-15
France
Germany
2007
Italy
2008 2009
Spain
2010 2011 (estimate)
UK*
2012 (forecast)
*UK excluding organic drinks
Mintel Oxygen
6
www.bsimagazine.com
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June 2012
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Baking & Snack International Global Intelligence Report
http://www.whyiloveorganic.co.uk
http://www.bsimagazine.com
Baking&Snack International - June 2012
Table of Contents for the Digital Edition of Baking&Snack International - June 2012
Baking&Snack International - June 2012
A Split on United Biscuits' horizon
Hope for gains in global grains
Organic market bouncing back in Europe
Tech showcase: Vertical and continuous mixers
New Products
Bimbo's Servitje sees improvement in late 2012
Canda Bread suffers volume declines
Baking&Snack International - June 2012 - A Split on United Biscuits' horizon
Baking&Snack International - June 2012 - Hope for gains in global grains
Baking&Snack International - June 2012 - 3
Baking&Snack International - June 2012 - 4
Baking&Snack International - June 2012 - 5
Baking&Snack International - June 2012 - Organic market bouncing back in Europe
Baking&Snack International - June 2012 - 7
Baking&Snack International - June 2012 - Tech showcase: Vertical and continuous mixers
Baking&Snack International - June 2012 - 9
Baking&Snack International - June 2012 - 10
Baking&Snack International - June 2012 - New Products
Baking&Snack International - June 2012 - Canda Bread suffers volume declines
Baking&Snack International - June 2012 - 13
Baking&Snack International - June 2012 - 14
Baking&Snack International - June 2012 - 15
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https://www.nxtbook.com/sosland/bsi/2012_10_01
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https://www.nxtbook.com/sosland/bsi/2011_10_01
https://www.nxtbook.com/sosland/bsi/2011_09_01
https://www.nxtbook.com/sosland/bsi/2011_08_01
https://www.nxtbook.com/sosland/bsi/2011_07_01
https://www.nxtbook.com/sosland/bsi/2011_06_01
https://www.nxtbook.com/sosland/bsi/2011_05_01
https://www.nxtbook.com/sosland/bsi/2011_04_01
https://www.nxtbook.com/sosland/bsi/2011_03_01
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https://www.nxtbook.com/sosland/bsi/2010_05_01
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https://www.nxtbook.com/sosland/bsi/2006_11_01
https://www.nxtbook.com/sosland/bsi/2006_08_01
https://www.nxtbook.com/sosland/bsi/2006_05_01
https://www.nxtbook.com/sosland/bsi/2006_02_01
https://www.nxtbook.com/sosland/bsi/2005_11_01
https://www.nxtbook.com/sosland/bsi/2005_08_01
https://www.nxtbook.com/sosland/bsi/2005_05_01
https://www.nxtbook.com/sosland/bsi/2005_02_01
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