During this back-and-forth process, the more descriptive the manufacturer can be in explaining what is not working, the more helpful the flavor supplier can be in reaching the desired goal. Many suppliers stress the importance of developing a shared descriptive language at the beginning of a major project to help this process. Advances in instrumentation and computerization have provided more tools for flavor developers. One development in the past few years that has garnered attention is "electronic nose" technology. After a flavor has been developed and calibrated using human sensory organs, the flavor can be deconstructed into its chemical components. A machine that combines sensitive detectors and data analysis can then be used to ensure the desired compounds are present at the appropriate levels. Meat processors have a number of tools at their disposal to develop the tastes their customers require. The trick is finding and using those tools that will enhance the product development process. M&P is needed. When correctly designed, consumer panels represent the expectations of the market and provide the developer with consumer feedback on the product being developed. We would like to hear from you- your comments and questions about this article are welcome. E-mail the author at: knunes@sosland.com For more information see ad index on Page 140 100 MEAT&POULTRY * October 2003 * www.MEATPOULTRY.comhttp://www.MEATPOULTRY.com