Meat + Poultry - January 2005 - 13

Business Notes
Foodservice sales expected to grow in 2005
Restaurant industry sales are expected
to reach a record $476 billion in
900,000 restaurant locations in 2005,
according to the National Restaurant Association's 2005 Restaurant
Industry Forecast. The projected annual sales would mean a 4.9 percent
increase over this past year - and a
total economic impact of over $1.2
trillion. "American consumers will
spend almost 47 percent of their
food dollar in the restaurant community in 2005," said Steven Anderson, president and C.E.O. of N.R.A.
A trend the study's authors predict
will continue in 2005 is an increased
focus on healthy lifestyles and restaurants providing customers with
balance, choice and customization.
Surveys of both full-service and
quick-service operators indicate entrée salads have increased in popularity more than many other menu items.
The association's research indicates 25 percent of diners can be
categorized as "adventurous," and are
enthusiastic about trying new foods
and ingredients. Most are between
30 and 60 years old, are educated,
live in larger urban areas and are
the most active restaurant diners.

Entrée salads have
increased in popularity
more than many other
menu items.
Among the major segments, sales at
full-service restaurants are projected
to reach $164.8 billion in 2005, an
increase of 5 percent over 2004, for
a real growth rate of 2.2 percent.
Full-service operators are optimistic
about the economy, as a strong 75
percent of fine-dining operators, 69
percent of casual-dining operators and
61 percent of family dining operators
indicate that they expect their sales
in 2005 to be higher than in 2004.
Limited-service, or quick-service,
restaurants are projected to register
sales of $134.2 billion in 2005, a gain

stores. Both table service and Q.S.R.s
will benefit from continued rebounds
in international and domestic travel and
tourism, which are projected to rebound
to pre-Sept. 11 levels during 2005.

of 4.7 percent over 2004. Consumer
demand for convenience and value will
continue to drive growth for this segment, while operators face stiffer competition from grocery and convenience

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For more information, see Page 89
www.MEATPOULTRY.com

January 2005

MEAT&POULTRY

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Meat + Poultry - January 2005

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