Meat+Poultry - September 2017 - 90

MERCHANDISING

Cumin-Sichuan
Shrimp Fried
Rice
with Bird's Eye Chile &
Marinated Radish

P R E P T I M E : 15 minutes
C O O K T I M E : 25-35 minutes
S E RV I N G S : 2

Tonight's shrimp fried rice gets its delicious
heat from two special ingredients: bird's eye
chile and cumin and Sichuan peppercorn
sauce. First, we're sautéing the chile with
garlic and scallion as a base for the dish.
Later, we're stirring the sauce in with our
rice, building another layer of warm,
aromatic ﬂavor. A topping of vinegarmarinated purple daikon radish completes
each bowl with a bit of refreshing crunch-
and a splash of gorgeous color. (Be sure to
slice your radish very thinly, so that it softens
a bit as it marinates!)
B L U E A P R O N W I N E PA I R I N G :

Benziger Sauvignon Blanc, 2015
Order wine and view other perfect pairings
at blueapron.com.

Ingredients

KNICK KNACKS:

10 oz

½ cup

2 cloves

3 Tbsp

2 Tbsp

SHRIMP

JASMINE RICE

GARLIC

CUMIN & SICHUAN
PEPPERCORN
SAUCE

RICE VINEGAR

1

½ lb

1

3 Tbsp

1

SCALLION

NAPA CABBAGE

PURPLE DAIKON
RADISH

ROASTED
PEANUTS

BIRD'S EYE CHILE

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for how-to videos and supplier stories.

A Harris poll in December
2016 showed that 25
percent of shoppers
purchased a meal kit,
like those from Blue
Apron, in the past year.

MEAT+ POULTRY | 09.17 | www.meatpoultry.com

MEAT AND MEAL KITS
Meal kits will continue to disrupt the food
industry as consumers demand convenience,
more options for meal solutions and flavor
adventures.
A Harris poll taken this past December
found that 25 percent of shoppers purchased
a meal kit in the past year. Purchases of meal
kits replaced fast-food 66 percent of the time
and meals made at home 59 percent of the
time, according to Nielsen. When it comes to
the meat used in meal kits, Nielson said the
consumers largely accept the current format
as 91 percent of consumers responding to a
December 2016 survey indicated they were
satisfied with how fresh meat is packaged in
meal kits and 89 percent were satisfied with
non-organic meat in those meal kits.
Smaller players are offering meat-specific
kits. ButcherBox, for example, delivers a
curated selection of 100 percent grass-fed and
grass-finished beef, free-range organic chicken
and heritage breed pork. Each monthly box
costs $129 and contains at least 20 individual
meals and recipes for inspiration.
Green Chef offers the Carnivore, which
includes one seafood and two "land protein"
entrées per week and the Paleo menu packs on
the animal proteins.

blueapron.com

90

on three platforms: Fresh meal kits and
starters; fresh take on breakfast; and keeping
the Core 9 fresh."
Eden Prairie, Minnesota-based Supervalu
announced meal kits and grab-and-go options
would be a key area of focus for the retailer
as it works to improve customer traffic in its
stores and drive sales.
"We've long provided meal solutions,
but we're excited with the innovation and
expansion that we're rolling out in this area,"
Mark Gross, president and CEO, said during a
conference call with analysts. "Our expanded
offering will be marketed as Quick'n Easy,
an easily understood name that will be
carried through several departments. We'll
have meal kits, heat-and-serve, grab-and-go
versions, all geared to the level of preparation
and precooking, or not, that best fit our
customers' needs."
Supervalu developed many of the recipes
for Quick'n Easy in the retailer's test kitchens,
and soon the line of products will be available

in both retail and wholesale operations.
The Kroger Co., Cincinnati, said the
prepared meals category continues to grow
and the company plans to continue to invest
in the segment. Kroger Chairman and CEO
W. Rodney McMullen said the category is one
of the retailer's strongest departments, and
a key driver of sales is the Kroger branded
Prep + Pared Meal Kits which are in certain
Cincinnati stores.
"We can hardly keep them on the shelves
...," McMullen said. "What we're finding is the
quality of that meal is the same as going to a
restaurant and getting a meal, but people like
to prepare something at home, and they find
it easy and they love the variety that we offer.
So, a lot of the price comparisons is what
the price is versus going to a restaurant, but
being able to do it at home. And when it takes
you 20 minutes; it's just as fast as picking it
up at Kroger's than it is going to a restaurant
and going through all that hassle when you're
at a restaurant."
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Meat+Poultry - September 2017

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