Meat+Poultry - January 2018 - 19

carbohydrates and fat in almost equal amounts.
"Our bars have been designed to emulate a
meal, so you get a bit of everything," Rooney
says. "DNX bars have 10 to 15 grams of protein,
10 grams of carbohydrates from complex carb
sources like sweet potatoes and 8 to 11 grams
of fat from sources like coconut oil."
All of the protein in the bars comes from
meat - not from powder protein sources
like whey or pea protein. "It's important
nutritionally to have meat in your diet,"
Rooney explains. "The protein in meat is more
nutritionally dense than other sources of
protein. There are certain things that our bodies
need that can only come from animal protein."
Despite being on the market for just one
year, DNX bars have already gone through a
small formulation change. In order to earn
the Whole30 program stamp of approval
the company had to pull honey from the
formulation (honey is not on the Whole30
approved sweeteners list). Rooney subtracted
the honey and added dates to the bars to

provide sweetness and some binding qualities.
After that change, the bars will be able to
feature the "Whole30 Approved" logo, which
will open up a new customer base (Read more
about the Whole30 Approved program in
"Whole30 approved," Page 22).
"It means a lot when you have companies
like DNX ... going out of their way to change
product ingredients specifically so they can
service our [the Whole30] community," says
Melissa Hartwig, author and co-creator of the
Whole30 program. "That says a lot about the
power of the program and the certification and
how responsive these companies are to want
to open themselves up to a new market."
The newly formulated DNX bars featuring
the Whole30 Approved logo are hitting the
market in January, just in time for New Year's
resolutions to kick in.
"I think their addition to the Whole30
Approved lineup will be one of most welcome
announcements we've made all year," Hartwig
says. "My community is already going crazy for

"Diets like
Whole30 and
Paleo do put
more emphasis
on eating meat,
but there's still a
lot of education
needed on the
benefits of eating
meat - both
nutritionally,
environmentally
and sustainably."
- DIANA RODGERS

www.meatpoultry.com | 01.18 | MEAT+ POULTRY

19



http://www.dhenryandsons.com http://www.meatpoultry.com

Meat+Poultry - January 2018

Table of Contents for the Digital Edition of Meat+Poultry - January 2018

Meat+Poultry - January 2018
CONTENTS
COMMENTARY - Mission improbable?
BUSINESS NOTES - CHIPOTLE FOUNDER, CEO TO STEP DOWN
TYSON INVESTS MORE IN PLANT-BASED FOOD FIRM
CARGILL, JOLLIBEE JV COMPLETED IN PHILIPPINES
WALMART DROPS THE DASH
KRAFT HEINZ FOCUSES ON SOCIAL RESPONSIBILITY
MCDONALD’S BRINGS BACK ITS DOLLAR MENU
WASHINGTON - Post-NAFTA preparation
COVER STORY - WEIGHING IN
WHOLE30 approved
MARKET OUTLOOK - Protein and profits
PLANT PROFILE - Growth from the ground up
EXECUTIVE PROFILE - LEADING LADY
WORKER SAFETY - COMMUNICATING CHANGE
INGREDIENT ISSUES - The recipe for safer food
SMALL BUSINESS MATTERS - THE 'WILLY WONKA' OF MEATS
PACKAGING SOLUTIONS - THE WHOLE PICTURE
FOOD SAFETY - Food safety FINGERPRINTING
CEO SERIES - Energized leadership
INTERNATIONAL TRENDS - Filipino flavors
BACON BUSINESS - BACON INSPIRATION
FROM THE CORRAL - Aggressive about improvement
LABOR - Wages and benefits
NAMES IN THE NEWS
CALENDAR
SHOWCASE
CLASSIFIEDS
ADVERTISERS
Meat+Poultry - January 2018 - Meat+Poultry - January 2018
Meat+Poultry - January 2018 - Meat+Poultry - January 2018
Meat+Poultry - January 2018 - 2
Meat+Poultry - January 2018 - 3
Meat+Poultry - January 2018 - CONTENTS
Meat+Poultry - January 2018 - 5
Meat+Poultry - January 2018 - 6
Meat+Poultry - January 2018 - 7
Meat+Poultry - January 2018 - COMMENTARY - Mission improbable?
Meat+Poultry - January 2018 - 9
Meat+Poultry - January 2018 - CARGILL, JOLLIBEE JV COMPLETED IN PHILIPPINES
Meat+Poultry - January 2018 - 11
Meat+Poultry - January 2018 - KRAFT HEINZ FOCUSES ON SOCIAL RESPONSIBILITY
Meat+Poultry - January 2018 - MCDONALD’S BRINGS BACK ITS DOLLAR MENU
Meat+Poultry - January 2018 - WASHINGTON - Post-NAFTA preparation
Meat+Poultry - January 2018 - 15
Meat+Poultry - January 2018 - COVER STORY - WEIGHING IN
Meat+Poultry - January 2018 - 17
Meat+Poultry - January 2018 - 18
Meat+Poultry - January 2018 - 19
Meat+Poultry - January 2018 - 20
Meat+Poultry - January 2018 - 21
Meat+Poultry - January 2018 - WHOLE30 approved
Meat+Poultry - January 2018 - 23
Meat+Poultry - January 2018 - 24
Meat+Poultry - January 2018 - 25
Meat+Poultry - January 2018 - MARKET OUTLOOK - Protein and profits
Meat+Poultry - January 2018 - 27
Meat+Poultry - January 2018 - 28
Meat+Poultry - January 2018 - 29
Meat+Poultry - January 2018 - 30
Meat+Poultry - January 2018 - 31
Meat+Poultry - January 2018 - PLANT PROFILE - Growth from the ground up
Meat+Poultry - January 2018 - 33
Meat+Poultry - January 2018 - 34
Meat+Poultry - January 2018 - 35
Meat+Poultry - January 2018 - 36
Meat+Poultry - January 2018 - 37
Meat+Poultry - January 2018 - 38
Meat+Poultry - January 2018 - 39
Meat+Poultry - January 2018 - 40
Meat+Poultry - January 2018 - 41
Meat+Poultry - January 2018 - 42
Meat+Poultry - January 2018 - 43
Meat+Poultry - January 2018 - 44
Meat+Poultry - January 2018 - 45
Meat+Poultry - January 2018 - EXECUTIVE PROFILE - LEADING LADY
Meat+Poultry - January 2018 - 47
Meat+Poultry - January 2018 - 48
Meat+Poultry - January 2018 - 49
Meat+Poultry - January 2018 - Hollymatic - 1
Meat+Poultry - January 2018 - Hollymatic - 2
Meat+Poultry - January 2018 - 50
Meat+Poultry - January 2018 - 51
Meat+Poultry - January 2018 - WORKER SAFETY - COMMUNICATING CHANGE
Meat+Poultry - January 2018 - 53
Meat+Poultry - January 2018 - 54
Meat+Poultry - January 2018 - 55
Meat+Poultry - January 2018 - 56
Meat+Poultry - January 2018 - 57
Meat+Poultry - January 2018 - INGREDIENT ISSUES - The recipe for safer food
Meat+Poultry - January 2018 - 59
Meat+Poultry - January 2018 - 60
Meat+Poultry - January 2018 - 61
Meat+Poultry - January 2018 - 62
Meat+Poultry - January 2018 - 63
Meat+Poultry - January 2018 - 64
Meat+Poultry - January 2018 - 65
Meat+Poultry - January 2018 - 66
Meat+Poultry - January 2018 - 67
Meat+Poultry - January 2018 - SMALL BUSINESS MATTERS - THE 'WILLY WONKA' OF MEATS
Meat+Poultry - January 2018 - 69
Meat+Poultry - January 2018 - 70
Meat+Poultry - January 2018 - 71
Meat+Poultry - January 2018 - PACKAGING SOLUTIONS - THE WHOLE PICTURE
Meat+Poultry - January 2018 - 73
Meat+Poultry - January 2018 - 74
Meat+Poultry - January 2018 - 75
Meat+Poultry - January 2018 - 76
Meat+Poultry - January 2018 - 77
Meat+Poultry - January 2018 - 78
Meat+Poultry - January 2018 - 79
Meat+Poultry - January 2018 - FOOD SAFETY - Food safety FINGERPRINTING
Meat+Poultry - January 2018 - 81
Meat+Poultry - January 2018 - 82
Meat+Poultry - January 2018 - 83
Meat+Poultry - January 2018 - 84
Meat+Poultry - January 2018 - 85
Meat+Poultry - January 2018 - 86
Meat+Poultry - January 2018 - 87
Meat+Poultry - January 2018 - 88
Meat+Poultry - January 2018 - 89
Meat+Poultry - January 2018 - 90
Meat+Poultry - January 2018 - 91
Meat+Poultry - January 2018 - CEO SERIES - Energized leadership
Meat+Poultry - January 2018 - 93
Meat+Poultry - January 2018 - 94
Meat+Poultry - January 2018 - 95
Meat+Poultry - January 2018 - 96
Meat+Poultry - January 2018 - 97
Meat+Poultry - January 2018 - INTERNATIONAL TRENDS - Filipino flavors
Meat+Poultry - January 2018 - 99
Meat+Poultry - January 2018 - 100
Meat+Poultry - January 2018 - 101
Meat+Poultry - January 2018 - BACON BUSINESS - BACON INSPIRATION
Meat+Poultry - January 2018 - 103
Meat+Poultry - January 2018 - 104
Meat+Poultry - January 2018 - 105
Meat+Poultry - January 2018 - FROM THE CORRAL - Aggressive about improvement
Meat+Poultry - January 2018 - 107
Meat+Poultry - January 2018 - LABOR - Wages and benefits
Meat+Poultry - January 2018 - 109
Meat+Poultry - January 2018 - NAMES IN THE NEWS
Meat+Poultry - January 2018 - 111
Meat+Poultry - January 2018 - CALENDAR
Meat+Poultry - January 2018 - 113
Meat+Poultry - January 2018 - SHOWCASE
Meat+Poultry - January 2018 - 115
Meat+Poultry - January 2018 - 116
Meat+Poultry - January 2018 - 117
Meat+Poultry - January 2018 - CLASSIFIEDS
Meat+Poultry - January 2018 - 119
Meat+Poultry - January 2018 - 120
Meat+Poultry - January 2018 - ADVERTISERS
Meat+Poultry - January 2018 - 122
Meat+Poultry - January 2018 - 123
Meat+Poultry - January 2018 - 124
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