Meat+Poultry - November 2023 - 98

THE INSIDER
Big Mac
class
reunion
McDonald's Corp. is celebrating
former and current crew
members with the launch
of its " 1 in 8 " initiative, a
nod to the fact that 1 in 8
Americans have worked at a
McDonald's restaurant.
" For 1 in 8 Americans, the McDonald's restaurant experience offers critical
life skills and creates opportunities for meaningful work and connections, " said
Tiffanie Boyd, senior vice president and chief people officer at McDonald's. "
In the midst of Homecoming season, McDonald's honored the 1 in 8 with
its first-ever Homecoming celebration in New York City in October. During
the event, current crew and 1 in 8 alums had the chance to connect to share
personal stories and career advice.
McDonald's issued a limited-edition letterman jacket designed by Kendall
Hurns, a McDonald's alum. For each jacket sold, McDonald's contributed
funding to help exceptional crew members achieve their aspirations through
once-in-a-lifetime experiences and opportunities.
Root of all snacks
Meati Foods, creator of plant-based products crafted from the company's
patented, whole-food MushroomRoot, introduced eat meati jerky, a shelf-stable
snack available for shipment direct to consumers. The snack is available in a
three-flavor bundle featuring Original, Peppered and Sweet Chile flavors. Each
pouch contains 2.2 oz or two servings
" Snacking more and eating fewer meals isn't only a Gen Z trend; it's truly
cross-generational, " said Scott Tassani, president and chief operating officer of
Meati Foods.
OVERherd
" Now, taco shops big and small can
ring in Taco Tuesday with their
patrons however they see fit without
fear of legal repercussion. "
- Statement from Taco Bell this past month after New Jersey-based Gregory's Restaurant
& Bar surrendered its trademark registration protecting its exclusive use of the phrase
" Taco Tuesday " in the state since 1995, following Wyoming-based Taco John's surrender
in July of its protection of the catch phrase in the remaining 49 states.
98 MEAT+POULTRY | 11.23 | www.meatpoultry.com
Chicken trollin' Philly
Captain Ivan Drago lost his boxing
title fight to Rocky Balboa in the
film " Rocky IV " but Zaxby's is
betting on the man behind the
character to make its Fried Chicken
Philly sandwich a winner in the
hometown of the iconic Philly
cheesesteak sandwich.
Zaxby's is so confident in
the success of the new sammy,
that the brand is 'trolling' the
entire city of Philadelphia with
an ad campaign featuring Dolph
Lundgren on the iconic steps of the
Philadelphia Art Museum touting
the deliciousness of Zaxby's Fried
Chicken Philly sandwich. The item
features Zaxby's signature fried or
grilled chicken, garlic aioli, and a
combination of melted American
cheese, grilled peppers and onions
served on a toasted hoagie roll.
" This sandwich and campaign
poses a provocative question:
could we as Zaxby's take an iconic
sandwich and make it better? " said
Patrick Schwing, chief marketing
and strategy officer at Zaxby's.
" When you take on a beloved,
iconic sandwich like the Philly,
you better be sure it can stand up
to even the most discerning critic.
After a year of development and
testing, we knew we had a sandwich
worthy of the name 'Philly.' And
what better place to debut this
sandwich than Philadelphia. For
those who don't believe, we invite
you to come to your closest Zaxby's
and come try it. "
By the way, the closest Zaxby's
is 169 miles away from Philadelphia
in Virginia.
McDonald's Corp.; Zaxby's
http://www.meatpoultry.com
Meat+Poultry - November 2023

Table of Contents for the Digital Edition of Meat+Poultry - November 2023
