Nellson - August 2019 - 2

niches but also how attuned and attentive they need to
be to individual eaters and shoppers."
The answer is they must be very focused, which means
manufacturers must provide the goods to better meet
today's consumers' specific needs. Brands need to
make sure they are inclusive and have a formulation that
speaks to a specific need-state, day-part or simply a
flavor or texture craving.
"Contemporary notions of eating well reflect a shift
away from conformity and toward approaches that value
and prioritize individuality, emotional resonance, personal health needs and exploration," according to the
FMI report. "Consumers often believe that templates

rather than rule books for eating work best and that
experimentation with food is a process of learning and
self-discovery; these beliefs have made the American
household a dynamic laboratory of dietary and culinary
experimentation."
Many consumers rely on nutritional bars and powders
to meet their evolving needs. Shelf-stable with a rather
long shelf life, these products are convenient and can be
designed to provide very specific nutrition.
"Consumers often choose bars and powders for specific functional purposes," says Mr. Hirschbeck. "One
of the biggest attractions is products that provide natural energy. They range from products that can help

Peas are for breakfast with this allergen- and
digestion-friendly pea protein bar with a
creamy center that satisfies the senses. The
high-fiber, high-protein formulation increases
satiety to jump start the day. Want to add an
extra perk? Offer a cappuccino flavor with
extra caffeine.

No time for a lunch break? Get satisfied with
instant Thai curry plant and algae protein
soup. Delicious both warm and cold, this
vegan, gluten-free powder readily blends
with water and helps you power through the
day.

Shake up a collagen cold brew in the afternoon. It's a convenient beauty regime
to get mom from school pick up through
after-school activities.



Nellson - August 2019

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