Pet Food Processing - November 2023 - 22

PROCESSOR PROFILE
tions. Whether it's a new soft chew, nutritional powder
or liquid topper on the supplement side - or a range of
topical solutions on the dermatological side - the company's
business development and R&D teams work with
new and existing customers on developing products that
directly meet their needs.
" The customization is a big selling point for us, " Rene
said. " We're not just selling mimic, off-the-shelf products.
We're going to customize it to what they want to
put on the market. "
Ruben added, " The key to growth for any business is
Top: After the
supplements go
through the cold
extrusion process,
they are organized in
single layers on trays
before moving into
the drying room.
Bottom: Product rests
in the drying room
before moving on to
packaging.
Ashlyn McKibben
And now our focus is really on growing our partners. "
" We are probably one of the only manufacturers who
doesn't have its own brand, " Rene added. " We're building
our company for our customers and our pets as the
beneficiaries. "
Not having a single CVS brand makes the company
unique in the industry, and uniquely able to focus on the
customer's needs without having to worry about internal
brand competition and redirecting resources to inhouse
needs.
" We are transparent with all our customers in our formulations,
materials, timelines and pricing - and we
are focused on serving our customers, " Turner said. " We
chose not to compete with our partner brands... We focus
on what we know and invest heavily in getting better
at those core capabilities. "
CVS offers its customers customizable product soluyou
need to have innovation - without it you won't get
double-digit growth. That's how our business has really
grown, by building on existing relationships and creating
new, innovative products for all our customers. "
Some customers enter the partnership equipped with
a product idea and the R&D team works to develop the
final stages of the formulation. Other times, the process
starts from scratch with a brainstorming session and
CVS guides the innovation from start to finish.
" We're working with the brands to make products that
are very customized, " Rene said. " We work with them
on the active ingredients to cure ailments. We also work
with them on the inactive ingredients - the flavors,
shapes and packaging. "
After developing a product prototype, samples are
made in-house and tested. Following final approval,
production can begin. From the first conversation to
production could take between three to nine months depending
on the level of customization needed.
" We don't charge for our R&D, but we invest a lot of
time in it, " Turner said. " R&D is a big dollar line item
22 PET FOOD PROCESSING | November 2023 | www.petfoodprocessing.net

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Pet Food Processing - November 2023

Table of Contents for the Digital Edition of Pet Food Processing - November 2023

Pet Food Processing - November 2023 - Intro
Pet Food Processing - November 2023 - FCa
Pet Food Processing - November 2023 - FCb
Pet Food Processing - November 2023 - 1
Pet Food Processing - November 2023 - 2
Pet Food Processing - November 2023 - 3
Pet Food Processing - November 2023 - 4
Pet Food Processing - November 2023 - 5
Pet Food Processing - November 2023 - 6
Pet Food Processing - November 2023 - 7
Pet Food Processing - November 2023 - 8
Pet Food Processing - November 2023 - 9
Pet Food Processing - November 2023 - 10
Pet Food Processing - November 2023 - 11
Pet Food Processing - November 2023 - 12
Pet Food Processing - November 2023 - 13
Pet Food Processing - November 2023 - 14
Pet Food Processing - November 2023 - 15
Pet Food Processing - November 2023 - 16
Pet Food Processing - November 2023 - 17
Pet Food Processing - November 2023 - 18
Pet Food Processing - November 2023 - 19
Pet Food Processing - November 2023 - 20
Pet Food Processing - November 2023 - 21
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Pet Food Processing - November 2023 - 24
Pet Food Processing - November 2023 - 25
Pet Food Processing - November 2023 - 26
Pet Food Processing - November 2023 - 27
Pet Food Processing - November 2023 - 28
Pet Food Processing - November 2023 - 29
Pet Food Processing - November 2023 - 30
Pet Food Processing - November 2023 - 31
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Pet Food Processing - November 2023 - 33
Pet Food Processing - November 2023 - 34
Pet Food Processing - November 2023 - 35
Pet Food Processing - November 2023 - 36
Pet Food Processing - November 2023 - 37
Pet Food Processing - November 2023 - 38
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2024
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2023
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https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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